What We Do
ETA Equity employs a unique private equity strategy, investing in micro-cap businesses by partnering with dedicated search and operations teams (aka Search Funds). This unique sourcing strategy enables ETA Equity to leverage a network of highly qualified professionals to scour the small business world for interesting acquisition targets. Most of these businesses never make it onto the radar of traditional acquirers, resulting in less competition and pricing pressure, and correspondingly higher returns. Perhaps most uniquely, the search teams that find and negotiate these acquisitions then assume the most senior executive roles and step in to run the companies themselves, providing us as investors tremendous control. Furthermore, there is true alignment of incentives, as search teams can earn their way to ownership of the company only after returning the capital of and generating significant returns for investors.
Simplistically, we are a private equity fund. We acquire small private businesses. After we purchase a company, we place a new executive management team into the business to work with and/or replace the existing management team.
Black, navy, dark green.
If you do decide to use color, I also would like to see a version of each in gray or black and white.
Our Ideas and Additional Information:
1) I would like to see versions that use the tagline "Entrepreneurship Through Acquisition" in smaller font below "ETA Equity".
2) It would be interesting to see a stylized "brand" for the acronym "ETA".
Occupation: Investors, professionals, business owners
Demographics: 30-60 years old, middle to upper income, highly educated, finance industry
Psychographics: interested in money, growing their investments, honesty, high morals and ethics, value entrepreneurship