eSpiceLogo Design Contest

Logo Design Contest
Contests / eSpice

eSpice has selected their winning logo design.

For $360 they received 296 designs from 39 different designers from around the world.
3rd
#266
New
#171
New
#278
New
#264
New
#282
New
#280
New
#277
New
#281
New
#279
New
#76
New
#172
New
#55
New
#61
New
#77
New
#27
New
#56
New
#63
New
#62
New
#44
New
#37
New
#28
New
#36
New
#45
New
#46
New
#47
New
#48
New
#49
New
#50
New
#53
New
#54
New
#52
New
#51

Withdrawn

New
#265

Discussion

 
Client
Hi EY, thanks, good start.

Spice is at singular to match with italian grammar for foreign words, we mean spices (plural). Variety is valued.

Please have a look also at the contest discussion.

Regards
14 years ago
 
Logo Designer
Thanks for your ranking and your comment.
here are some new entries.
Regards.
Damien
14 years ago
 
Client
Salut Damien, thanks for your proposals, we like they have an identity.

As per #28, the shaded Spice looks good, though please use clear background as many logo applications will be on white bkg.

Regards,

Luca
14 years ago
 
Client
Hi Damien, following a further evaluation we've re-ranked the proposals. #27 tops as it has a stronger visual impact.

There are some variations we suggest:
- remove that pointy angle between the first e and S, working on the fonts
- add some gradient and effects to the flat gray fonts (#28 looks great, if it wasn't for the unpractical dark background)
- instead of a chilly can we try with saffron ? an expensive spice, with a characteristic colour if not shape
- in #37 the multiple chillies convey variety at a price of strength. Can we try with different colors on the same single chilly ? the colors of the "e" in #22 looks pretty hot (& spicy)
- also in #36 the dots convey variety at a price of meaning. Can we try to replace dots with powders ?

Looking forward to see the elaborations.

Mercie.
Salut

Luca

14 years ago
 
Logo Designer
grazie for your ranking.

It is difficult to have a good impact with the shape of Saffron.
We realize this by comparing the #50 and #52.

Saffron is a very dark red ... but coloring the food in bright yellow.
There is therefore difficult to know what is the color in the collective unconscious.

I think the chili symbolizes the "spices" in general. And it is better to add a "Saffron" color (yellow / dark red) as #44.

Regarding the spices powders ... I'm still looking. It is difficult, as can be seen on the contest, make a logo with a strong impact with powder (dots).

Regards.
Damien
14 years ago
 
Logo Designer
Another version.
Use halftone dots to symbolize the Spices powder.

(This comment references Entry #53)
14 years ago
 
Client
Salut Damien, thanks for the variations.

I agree with you that the saffron and powder doesn't improve. While we like the top ranked proposal we would love some more degree of creativity and daring.

An idea could be to spend eSpice in plain text, the font you choose is great, and add a graphical logo.

The powders in bright colors could maybe be used from a photo, rather than with the halftone dots ?

Thanks

Luca

14 years ago
 
Client
Cool, you reinvented your own ideas !

Great, your new proposals are interesting as well. Unusual.

Just a note on the #61: would you please add a little shine on chilly tip. Like if it was glossy (like actually most are).
14 years ago
 
Client
I've been thinking of what to ask to improve the #76, but I've found nothing. It looks great just as it is. Definitely in short list !

We're actually also exploring alternatives without the explicit chilly, if you want you can submit your ideas. It would be something that looks smart, fresh, spicy, simple yet sober and compliant with a professional environment. It would need to be recognizable even alone.

Thanks,

Luca
14 years ago
 
Client
Hi Damien,

we're finally working at refining the short list.

So please make those two further variations:

1) on #171 flip the chilly horizontally
2) on #171 remove the chilly, add a normal "i" and add a different logo on the left of the text that is evocative of the fresh and chilly idea

Thanks a lot

Luca
14 years ago
 
Client
Salut Damien, I wanted to say a special thanks for your work. I really loved since the beginning your proposals with chilly and it was a strong candidate winner.

Just we realized at a point that the chilly itself would have been an heavy presence in our communication.

Thanks, I hope to work with you again !

Best regards,

Luca
14 years ago
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