play ESLLogo Design Contest

The League that matters.

Provide gamers with a website where they can train multiplayer games, find opponents and get placed in rankings or tournaments.

primary: light blue, blue, white
secondary: black
highlights may include: yellow, green, orange, grey

avoid: red, purple

The "play ESL" logo serves as a sub-brand of the existing brand "ESL". You find the positioning in the attached .jpg - the "?" logo is up for contest.

- ESL is the main brand. All other brands / products are below this main identify.
- "play ESL" is the website where users can actively get involved, play themselves, find friends to train

- inside the "play ESL" platform, products like "Go4" or "VERSUS" are used by the audience. Both logos for Go4 + Versus might be changed to correspond with the new "play ESL" style.
- the other brands like "Intel Extreme Masters", "ESL Pro Series", "ESL Major Series" are products where the audience is a passive viewer instead of a active player