Envision Wakefield: ResilientLogo Design Contest

Our Pathway to a Healthy, Thriving Future

Envision Wakefield is a brand for the Town of Wakefield, MA that will be applied to multiple efforts to enhance the quality of life in the community. The Envision Wakefield: Resilient program is specifically focused on preparing the community for a changing climate and educating the community on actions we all can take to minimize our contribution to climate change. The target audience is the general public of the Town of Wakefield, MA. Population is approximately 27,000; Median age is 43.5; Median Household Income $92,252' Poverty Rate: 4.4%. 93% White. Learn about Wakefield's demographics here: https://datausa.io/profile/geo/wakefield-ma

Please stay within the attached color palette with hex codes as much as you see fit. (Red, black, blue, green, yellow) While red is the Town's primary color, we have to meet ADA requirements for visually impaired people, which makes red tough. Learn more about ADA requirements here: https://www.ada.gov/pcatoolkit/chap5toolkit.htm

We are open to your suggestions on revisions to the color palette based on the ADA compliance issues.

We have attached three files. 1. the Envision Wakefield logo. 2. An icon associated with Envision Logo. 3. the color palette. We would like to stay as close to this existing logo as possible, but are interested in your creative enhancements. We intend to use this logo on print and web materials, as well as a table cloth and t-shirts.