Envision Wakefield: Resilient Logo Design Contest

Envision Wakefield: Resilient has selected their winning logo design.

For $675 they received 279 designs from 24 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
KimL
United States

Slogan

Our Pathway to a Healthy, Thriving Future

What We Do

Envision Wakefield is a brand for the Town of Wakefield, MA that will be applied to multiple efforts to enhance the quality of life in the community. The Envision Wakefield: Resilient program is specifically focused on preparing the community for a changing climate and educating the community on actions we all can take to minimize our contribution to climate change. The target audience is the general public of the Town of Wakefield, MA. Population is approximately 27,000; Median age is 43.5; Median Household Income $92,252' Poverty Rate: 4.4%. 93% White. Learn about Wakefield's demographics here: https://datausa.io/profile/geo/wakefield-ma

Industry

Non-Profit

Color Preferences

Please stay within the attached color palette with hex codes as much as you see fit. (Red, black, blue, green, yellow) While red is the Town's primary color, we have to meet ADA requirements for visually impaired people, which makes red tough. Learn more about ADA requirements here: https://www.ada.gov/pcatoolkit/chap5toolkit.htm

We are open to your suggestions on revisions to the color palette based on the ADA compliance issues.

Our Ideas and Additional Information:

We have attached three files. 1. the Envision Wakefield logo. 2. An icon associated with Envision Logo. 3. the color palette. We would like to stay as close to this existing logo as possible, but are interested in your creative enhancements. We intend to use this logo on print and web materials, as well as a table cloth and t-shirts.

Themes

Simple
Necessity
Secure

Style Inspiration

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Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Entry Number
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Discussion

Discussion

KimL
United States
Note to all designers- maybe try to turn the pin point into the earth or something related to natural resources. That would be interesting to see. Thank you!
13 days ago
KimL
United States
A very big thank you to every one the designers that have participated in this process. The Team is meeting today to review and hope to have a re-ranking later today.
8 days ago
KimL
United States
We would love to see all top 5 designers to please try to add some design that suggests motion (continuity or forward movement) to the earth. We definitely want the word envision to be lower case and would like to keep Wakefield and Resilient as upper case. also, we would like to see the word resilient pop more- perhaps match color of earth with color of word resilient. Finally, we do want to stick with our original color palette- let's focus on the red, blue, and black and using PRIORI font
8 days ago
KimL
United States
Please note that we are looking for a design for Envision Wakefield that we can apply to not just Resilient, but to other programs too, like our healthy communities program, downtown revitalization, etc. So please do try to make the Envision Wakefield feel connected and then the word resilient stand out. Thank you all so much! These are looking amazing!
8 days ago