Energy Defenders Logo Design Contest

Energy Defenders has selected their winning logo design.

For $300 they received 78 designs from 17 different designers from around the world.
Contest
Logo Design Brief
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markkreiner
United States

What We Do

Help create a more comfortable and energy efficient home by offering a variety of insulation options including blown insulation, radiant barrier and spray foam.

Industry

Home & Garden

Top Three Things to Communicate

#1 - Save on home energy bills
#2 - Increased home comfort
#3 - Help making America energy independent

Our Target Audience:

Homeowners, 26-65, college educated, income 50,000+

Color Preferences

Yellow and Green for Environmental and/or Red, White and Blue for Energy Independence.

Our Ideas and Additional Information:

We are thinking of a superhero concept. Defenders of home energy loss (Super Foam, Radian Barrier Boy, Fiberglass Girl)

http://www.wilserv.net for more information regarding our service and products

Themes

Colorful
Bright
Loud
Necessity
Economical
Commonplace
Secure
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

markkreiner
United States
We're off to a start! Moolala, you have the right idea. However, the look is too industrial. Our service is provided to homeowners, so needs to more friendly. Also the name will need to be very predominant since this an unknown company.
14 years ago
markkreiner
United States
Had a couple thoughts for you all to explore:
1. Home with a forcefield around it. Maybe the ED forms the shape of a house
2. Shield holding back heat and cold
3. A crest - Like the Justice League Comics Logo
14 years ago
markkreiner
United States
#12 is very nice an clean.
14 years ago
markkreiner
United States
Still would like to explore more of the shield idea. Maybe the shield focuses on hot/cold.

The snowflake and sun thought is good. Needs to be even simpler. How about half sun and half snowflake. Can they be made to look shield like?

Once we can get more rough thoughts the right concept will emerge.

Keep the fonts bold and san serif, that is definitely on the mark.
14 years ago
markkreiner
United States
Oh, I just thought of something that might help. Our job as Energy Defenders is to keep heat and cold from radiating out of the house and to keep a constant temperature inside. Food for thought at least.
14 years ago
markkreiner
United States
Been looking at the other contests and really like the shield logos for ACLynn Homes. Would like to see similar explorations for us.

14 years ago
markkreiner
United States
Hi everyone. These are looking great. Still interesed in the superhero crest idea. Take a look at this link.

http://www.superman-picture.com/logo/superman%20logo-6.jpg

14 years ago
markkreiner
United States
Great job everyone. Can we see a few in the direction focusing on the home as in images number 17 and 12.
14 years ago
markkreiner
United States
Thanks for all the excellent work! We will be reviewing the entries first of next week to announce the winner.

Have a Happy New Year!
14 years ago