Help create a more comfortable and energy efficient home by offering a variety of insulation options including blown insulation, radiant barrier and spray foam.
Industry
Home & Garden
Top Three Things to Communicate
#1 - Save on home energy bills
#2 - Increased home comfort
#3 - Help making America energy independent
Our Target Audience:
Homeowners, 26-65, college educated, income 50,000+
Color Preferences
Yellow and Green for Environmental and/or Red, White and Blue for Energy Independence.
Our Ideas and Additional Information:
We are thinking of a superhero concept. Defenders of home energy loss (Super Foam, Radian Barrier Boy, Fiberglass Girl)
We're off to a start! Moolala, you have the right idea. However, the look is too industrial. Our service is provided to homeowners, so needs to more friendly. Also the name will need to be very predominant since this an unknown company.
Had a couple thoughts for you all to explore: 1. Home with a forcefield around it. Maybe the ED forms the shape of a house 2. Shield holding back heat and cold 3. A crest - Like the Justice League Comics Logo
Oh, I just thought of something that might help. Our job as Energy Defenders is to keep heat and cold from radiating out of the house and to keep a constant temperature inside. Food for thought at least.
