Elena's SoulLogo Design Contest

Logo Design Contest
Contests / Elena's Soul

Elena's Soul has selected their winning logo design.

For $300 they received 206 designs from 31 different designers from around the world.

Entries by
PrintMarketDirect

1st
#75
New
#100

Withdrawn

New
#97

Withdrawn

New
#61

Withdrawn

New
#140

Withdrawn

New
#47

Withdrawn

New
#42

Withdrawn

New
#48

Withdrawn

New
#13

Withdrawn

New
#43

Withdrawn

New
#23

Withdrawn

New
#25

Withdrawn

New
#174

Withdrawn

New
#139

Withdrawn

New
#135

Withdrawn

New
#134

Withdrawn

New
#133

Withdrawn

New
#132

Withdrawn

New
#101

Withdrawn

New
#99

Withdrawn

New
#98

Withdrawn

New
#63

Withdrawn

New
#62

Withdrawn

New
#11

Withdrawn

New
#10

Withdrawn

Prefers others.
#102

Withdrawn

Prefers others.
#76

Withdrawn

Prefers others.
#27

Withdrawn

Prefers others.
#24

Withdrawn

Prefers others.
#12

Withdrawn

Prefers others.
#9

Withdrawn

Prefers others.
#7

Withdrawn

Prefers others.
#2

Discussion

 
Logo Designer
Feedback is welcomed and appreciated!

(This comment references Entry #2)
15 years ago
 
Client
Thanks for the submission...I like the mic as the O concept... however I think it would be difficult to translate onto letter head.. and other media because it is a photographic like image
15 years ago
 
Logo Designer
Having been in the printing industry for over 11 years now, I'm confident that #2 would translate weel into any printed medium but regardless, #7 is a more stylized version. If you like, I can also submit a version without any shading - just a black outline of the mic. Thanks for the feedback!
15 years ago
 
Client
thanks! #10 & 11- elena
15 years ago
 
Logo Designer
Oops! #10 and #11 had a typo! They've been replaced by #12 and #13 . As always, feedback is appreciated!
15 years ago
 
Client
Thanks PMD. The black and white is catchy, despite my attempts to be turned off by the simplicity, it gives it a nice appeal. The Soul Train 'soul' is on the right 'track', but are there any infringement possiblitities there.?

I like the elegance of the Elena's fonting, but maybe a little more play with it...The SOUL carries that funky 70s afican american style
15 years ago
 
Client
I like the fonting of elena's in #1...and I am not sure how I feel about the E with the back out.
15 years ago
 
Logo Designer
Thanks again for the feedback!

I liked the black and white for this design because, as a whole, it creates a very bold feel. Something that is recognizable from a mile away and can printed at a very small size without losing it's strong brand. The beauty is that you can change the black to virtually any color without losing the strength of the brand. If you were printing on an off-white t-shirt, a brown would look nice ( #25 ) or if printing on a black background, the black can be swapped out with white or yellow. All without compromising the feel of the logo!

I intentionally kept a lot of differences between your logo and Soul Train's. It's close enough to spark most people's memory but side by side, there's a ton of differences (the "S" in particular is completely different). When your talking about 4 letters, small differences count!

#23 shows "Elena's" using a similar font to #1 - I wouldn't feel comfortable copying the exact font from another designer's logo but I think this font has a similar feel. The E has been moved back into the logo.

#24 shows some flourish accents. There's a lot of different directions I could take accents like that so let me know if you'd like to see some variations!

Jason
15 years ago
 
Logo Designer
@PMD: I like your explanation of your mark and the idea of keeping it strong without worrying about color is great. I personally am not feeling it, but that's my personal taste. Good work all around.
15 years ago
 
Logo Designer
Thanks, dozinger!
15 years ago
 
Logo Designer
#27 uses the G-Clef as the L. It didn't look right as the E or the S.
15 years ago
 
Client
Can u add Showcase Lounge, and Cafe?
15 years ago
 
Client
my associate would like to see the E moved over in #1 . so that it has a back.
15 years ago
 
Logo Designer
#42 and #43 both have the E moved back into the logo and both now have the tagline. #42 's tagline font is consistent with the rest of the logo's font and #43 's font is contrasting. Please let me know if you have any other ideas for tweaks!
15 years ago
 
Client
Thanks looks good ...can I see lowercase too please?
15 years ago
 
Logo Designer
#47 and #48 showing lowercase versions!
15 years ago
 
Client
ok. lets try no apostrophe.. and a different apostrophe Jason...Thanks!
15 years ago
 
Client
One other thing i may like to see is the l to stay touching the SOUL, but not everything else..
15 years ago
 
Client
Theres something about the lowercase font that isnt strong enough, I like the style, because it is elegant, but it need a bit more strenght.. the apostrophe is so straight, that it doesnt work for me.
15 years ago
 
Logo Designer
Great suggestions!
These 3 new versions all use a slightly heavier font for "Elena's"
#61 also uses the font's original apostrophe - I had actually straightened the apostrophe at one point to closer match the font that you had suggested I match.
#62 uses an apostrophe that I created to be a little lighter and more of a traditional shape.
#63 moves all of "Elena's" up except for the L. When I first did this, the L ended up looking like a lower case J, sipping behind the "Soul". To avoid it looking like "ejana's", I extended the L upwards.

I think #62 is my new favorite!
15 years ago
 
Client
I was wrong on the bolding.. the subltety of the counterbalance between the thin and the thick fonting is more appealling.

Can we try the 62 apostrophe in the #1 ranked version?
Caps in the same font?



And...can we try a color play on one with brown orange silver?

I know its a lot of tweaks, and I appreciate the efforts!!!
15 years ago
 
Client
and red, black, white please!
15 years ago
 
Client
Forget those last 2 posts in favor of this one. #47 has grown on me a bit.

Lets try a Red O on Number rank 1. I think red black and white look nice together, and the red will be a nice color compliment and splash for the eye. if you see anywere else for the red accent, please feel free.

I know you don't like 'stepping on anyones toes' but the interweaving effect in #54 is pleasing.
15 years ago
 
Logo Designer
Since #54 already has some elements that are "inspired" from my designs, I don't mind returning the favor. In fairness though, if you do end up choosing #75 as the winning entry please be sure that #54 also receives some sort of recognition within LogoTournament (Silver, Bronze or Shortlist) as compensation.

Also, don't feel rushed because the end of the contest is coming! As long as you select one of my designs as the winner, we can continue to make changes and tweaks for days before you make a final approval and release payment.

Jason
15 years ago
 
Client
Cool. I can deal with that.. lol. Ill hook him up..if that element is included in my final choice.

Im back on board with #62. it is now both of our favorites. Actually, I like #75, but think we need include one more hint of color and put it with the 62 font.


How about with a Red O and Green L? (standard soul colors)
or a Red O and a Red L?
maybe a red apostrophe or letter?

what does your graphic eye see on that Jason?
15 years ago
 
Logo Designer
#97 #97 and #99 use #62 's font with your color suggestions. I think #99 is too much like either the Italian flag or Mexico's flag and/or Christmas.

I threw #100 and #101 as some other variations on the color and threw a flower on #102 just as another idea (sorry if throwing out more ideas is making things harder)! lol
15 years ago
 
Client
The red letters on #75 and #100, seems a bit blurry
15 years ago
 
Client
also lets see the orange brown yellow combo... but a deeper brown than in the #140
15 years ago
 
Logo Designer
The blurriness seen on #75 and #100 is caused by the file formats that we use to upload previews to this site. The final files you will receive will be 100% crisp even at billboard size!

#174 now has a deeper brown.

I know you had mentioned printing letterhead earlier so I thought you should know ahead of time that the difference between using a 2-color logo like #75 and using a 4-color process logo like #174 is a difference of over $100 when printing letterhead. I own a printing company so I can tell you that full color logos will cost more when printing letterhead, envelopes, business cards etc. Just a consideration!
15 years ago
 
Client
PM... you have livened up the contest. As you see, your design is still one of my top...as a matter of fact you have Elena's favorite's design....which is #75, #100, #97...not sure which is her fave... duly noted on the printing cost.. Thanks for you input and efforts!!
15 years ago
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