Elena's Soul Logo Design Contest

Elena's Soul has selected their winning logo design.

For $300 they received 206 designs from 31 different designers from around the world.
Contest
Logo Design Brief Hide
algernong
United States

Slogan

Showcase Lounge & Cafe

What We Do

Our theme is African American 70's retro style speakeasy.. Superfly, Shaft, & Foxy Brown might drink here... So, similar to how Bennigans was Irish, but open to everyone, so to is our space, but add artists and subtract bankruptcy(lol).

Industry

Restaurant

Top Three Things to Communicate

#1 - Hip and Edgy
#2 - authentic
#3 - soul

Our Target Audience:

The cool kids: regardless of age, race, or orientation who wish to chill and mill over good food and drinks without pretense.

We are urban, diverse, and creative with and neo-soul-urban punk style. Our vibe is African-American culture, in a gentrifying location. The location has hosted legendary Soul and Jazz acts over the years dating back to the sixties..

Color Preferences

orange, yellow, brown or green - do not feel inhibited by color if your creative vision leads you somewhere else we can hone in later.

Our Ideas and Additional Information:

urban sense of style.. and hip-ness is important to me. I like www.frankwhitenyc.com logo for its style, but not to replicate the design. We thought of the Soul Train logo as a reminiscent throwback also. We also thought of incorporating the sun into the logo. Just ideas we had before seeking your professional help :-)!

Themes

Simple
Colorful
Modern
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

algernong
United States
I greatly appreciate all submissions and the creative energies applied to that end.
12 years ago
algernong
United States
More entries please!!! lol
12 years ago
algernong
United States
Few Thoughts

Okay....I like#13 because of the 70's -esque African American Soul Music scene theme it brings to mind.

I like the sense that Lady Sings the blues brings to mind..stylistically.
http://4.music.bigpond-images.com/images/AlbumCoverArt/189/XXL/Lady-Sings-The-Blues.jpg
although it is too serious and ornate for my taste.

I also wonder if a G-Clef can be worked into as the E or the S.

Our theme is AfricanAmerican interpretation of a diverse culture. So, similar to how Bennigans was Irish, but open to everyone, so to is our space, but add artists and subtract bankruptcy(lol).


So, hit me with some 70's retro style.. Solid Gold, Dance Fever, Superfly, Shaft, Foxy Brown...but don't overdo it!


Have fun...
Thanks...

Algernong
12 years ago
algernong
United States
What does the acronym MFSB mean?
12 years ago
Josh
United States
MOTHER FATHER SISTER BROTHER!
12 years ago
aremmai
United States
Jecrt, #109 now that's what I call soul. Good job dude.
12 years ago
Mare
Serbia
Just dont forget the blues :)
12 years ago
Mare
Serbia
Printmarket i think your last entries are to close to jecrt's N1 ranked entry.
Be creative find your own style and concept.
12 years ago
algernong
United States
What I like about all of your entries is the clean styles ....Mare ..nice movement and design but I need more color pop and vividness more soul than blues, but still clean

The thing I like about Jercts is the mood. very funky. and soulful

The thing about PMDs I like is the simplicity.easy to remember. possibly iconic.


One hour left and you ALL have made this very difficult..Thank you SO much for your efforts. Any surprise last minute challengers welcome!!
12 years ago
chris1970
United States
More time? After looking at the entries from the other contestants, I can understand why you extended the time. Nice!!
12 years ago
Mare
Serbia
Hey Algernong smart move i'll post some more as soon as i finish.

Cheers
12 years ago
PrintMarketDirect
United States
Mare, please take a look at the layout of the whole logo - The rectangular bounding box, "Elena's" smaller and left justified, the "Elena's" font of #164 , the perfectly circular O and curved L of "SOUL", "Showcase Lounge & Cafe" within the bounding box, etc. This was all "borrowed" from my original 30 submissions (starting at #42 ). I've been working with the CH since #2 and now all of the last-minuters are pouring in, scalping my ideas.
12 years ago
Josh
United States
dude - you can't claim a bounding box as an original design element. Nor can you claim a font that defines an era (bauhaus). If you want to accuse ANYONE of "borrowing" left-justification, you should probably just be angry at Adobe for making it the default.

12 years ago
Mare
Serbia
Printmarket sorry i didnt expres my self corectly i thought more on style of the design specialy the letters made of 3 lines wich cary most of the design in my opinion.
12 years ago
illumina
United States
PrintMarket, while I do think your design is great for the seventies vibe it gives, you really cant lay claim to a type treatment thats almost the same as the soul train logo
12 years ago
ShnickStudios
United States
I agree with Print Market Direct. I posted a very similar concept to Print Markets almost minutes after his went up and I removed it IMMEDIATELY... The idea of the bounding box with the three lines is original to him as until the idea went up NO ONE else had used it... Now since the CH likes it; everyone is doing it.

I just wish I had put mine in a few minutes before you Print Market.... But as I said, I think the designers here should respect the fact that the design idea was up from Print Market first and therefore the other designs should be removed out of courtesy...
12 years ago
ShnickStudios
United States
Sorry.... My fault.. I meant entry #109 which now everyone is poaching from........

Print Market... Your design was original but the three line concept is original to jecrt... (wish I would have beat you on this one jecrt :D )
12 years ago
Mare
Serbia
I think we should move this issue to PM and let admin decide if necessary.
12 years ago
PrintMarketDirect
United States
jecrt and I have spoken via PM. Thanks for everyone's concern.
12 years ago
algernong
United States
Love Peace and Hair Grease everyone.

I hear the discussion put forth, and I think the contention is not worth the effort... Artists borrow elements all the time, but in this particular case where two concepts seem similar, jecrt's came off better than PMD's which shows in the ranking.

PMD has been great at working on his concept with me, and I appreciate that. Actually his earlier concept is still more highly ranked than the controversial one.

I am looking for a logo that is mentally visible. When Elena's Soul is mentioned, I want the Logo to be imaginable and relevant. PMD's #75 does that. Jerct's is more difficult to do that with, although the styling and color is more appealing to my eye, and carries the feel of the era.

I am still looking for entries, that are unique and can accomplish that mission. Memorable, Unique, Urban, Clever, Sophisticated. I cannot say I have found 'THE ONE' yet, but what I have at the top is solid work.

I will definitely put heavier weight on earlier submissions and those who have allowed me to refine my ideas on concept. That being said, I welcome more, innovative entries.

Best Regards!
Algernong

PS Lets get submissions in Sooner than later. your last minute entries may be great, but I need time to deliberate to make a solid judgement.





12 years ago
chris1970
United States
Thanks for the additional time, I know I'm excited for this....this one has been one of the most enjoyable contests yet.
12 years ago
algernong
United States
Thank you to all the designers who submitted entries. I wish I had more time to work with all of you talented folks to create a perfect concept.

The reason for my selection. I selected Print Markets design because of its simplicity and style. It is reminiscent of Soul train, which admittedly was a concern of mine, but the logo will transfer to various media with relative ease.

I can put it in a B/W newspaper, neon sign, letterhead, and flyer and it will translate well. It is identifiable in small scale as well as large, with a font that suggest modern sophistication.

I really liked JECRT's entry and felt it did carry the feel of my place the best, but its complexity may not translate well in different media and sizes. I really wrestled between #1 and #2 and it is time which forced my hand on the final decision.

Of the rest, there were some good concepts that came in late, but would have required more time to develop.

In any event, many of you have real talent and best of luck in the future.
12 years ago