Electric Fireplaces Direct Logo Design Contest

Electric Fireplaces Direct has selected their winning logo design.

For $475 they received 334 designs from 45 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
codyohlheiser
United States

Slogan

#1 Retailer of Electric Fireplaces

What We Do

Electric Fireplaces Direct is the largest online retailer of electric fireplaces.

Mission
Dedicated to educating, informing, and partnering with you to create ideal fireplace solutions for your home.

Vision
To be the largest go-to online source for all electric heating products.

Target Audience
Gender
50% Female
50% Male
Age
4% 18-24
14% 25-34
20% 35-44
22% 45-54
24% 55-64
15% 65+

Industry

Retail

Color Preferences

Below are the colors and hex codes for the color palette we currently use in our site and logo. As an electric fireplace retailer we want our site and logo to have a warm feel to them.

**Update** - No color schemes with red and orange

Black
White
Orange: #ff6600, #f7941d
Red: #c00000
Grey: #454545, #333333, #7777777
Blue: #027ac4
Backround: #f3f3f3
Border: #ddd

Our Ideas and Additional Information:

Requirements: A Horizontal Rectangular Full Logo and a Square Icon (Vector Format).

The purpose of our logo redesign is to update our outdated logo to have a more modern appearance. I have attached our old logo as a good starting point for everyone's designs. However, don't feel constrained to stick to our original flame design, we have not updated our logo in years and would love to see some unique re-imaginings!

As an electric fireplace retailer we want our logo, and the color palette used in it, to have a warm feel. We want the existing "ElectricFireplacesDirect.com" and slogan text to remain but are open to a more readable text font.

You can visit our website at https://www.electricfireplacesdirect.com/ for further inspiration.

Themes

Simple
Modern
Colorful
Refined
Secure

Style Inspiration

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Entries
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Discussion

Discussion

codyohlheiser
United States
Hi All! We love the submission we have received so far. I wanted to clarify a typo this contest had in the title when it was first launched.

Our company is call Electric Fireplaces Direct (or ElectricFireplacesDirect.com). Apologies to everyone who created logos with depot in their names.
2 months ago
codyohlheiser
United States
The submissions are looking great! We will start sending feedback to everyone soon.

Also, don't feel constrained to stick to our original flame design, we have not updated our logo in years and would love to see some unique re-imaginings!
2 months ago
codyohlheiser
United States
Hi All! We've discussed all of the submissions to-date and have some general feedback to help steer everyone in the direction of what we are looking for:

1. We've seen a lot of electricity imagery (electrical plugs, lighting bolts, etc.) combined with a flame and really like that approach. It helps communicate we specifically sell electric fireplaces, not fireplaces in general. (Not required, we still love some of the flame only and other designs).

2. We've decided we do not want a red orange color scheme (we really like the color schemes with different shades of orange, as well as the classic black text with a colorful logo)

3. We want to ensure a modern atheistic for this logo, keep that in mind when designing your flames or other art

4. Don't feel constrained to mimic our old logo, we really want to see what all of the possibilities are for updating the EFD logo. (Not required, there are some very similar submissions that we love too)

We are still getting internal feedback and reviewing the submissions, will return with more guidance soon. If you have any specific questions or want feedback on a design feel free to ask in the design's comment section.
2 months ago
codyohlheiser
United States
Congrats Finalists! We've reviewed the submissions and have some general feedback for all designs:

1. We've decided we do not want ".com" in the logo name

2. We do not want the word "Direct" de-emphasized. Direct implies low price and we want be clear about that.

3. We've decided we want our slogan in the logo
2 months ago
codyohlheiser
United States
Thank you for everyone's patience, we are still internally reviewing you submissions and will have feedback by the end of day today or tomorrow.
2 months ago