What We Do
Trendy organic clothing company, it needs to be sleek and high end, but with color and unique design. We are doing three lines of clothing. One for Babies and kids, a lower end line for women, and a high end line of clothing for women. All the clothing will have accents of neon colors in them, but all the fabric is 100% ecofriendly.
Top Three Things to Communicate
#1 - Elegant and smart
#2 - Fun and creative
#3 - fashionable and trendy
Our Target Audience:
Women will be buying clothing for themselves and their children. Women will be eco-conscious, stylish, fashion-forward. They will have moderate to high income and will be happy that the clothing is high quality and eco-friendly but will be drawn tot he line because it's hot. The designs will be edgy and cool with bright colors, NOT traditional hippie-wear. The women will be in the 22-40 age bracket and will likely be current boutique shoppers, online shoppers and will live on either US coast, Europe or large cities in the central part of the country. They will care what people think of their clothing and their children's clothing - they are less practical and cheap than most (esp these days!). They may not look at the label (because price doesn't matter) but will see the inside label and need to be intrigued...
Bright colors - even neon! (nothing muted and we're less keen on green than a mix of bright colors) Black with bright colors also works to make them stand out.
yellow, green, blue, pink, orange, purple, red
Our Ideas and Additional Information:
we'd like to see some efforts that combine these two images:
brazilets.com - the circular tile logo at the top. don't worry about copying form this design - it's our sister company
we'd like a circle with ecoboom in the middle and we'd like the circle to be concentric off-center, imperfect circles made up of either squareish tiles (like the brazilets logo) or smaller circular tiles in bright colors.
Can you try to merge these two images ? feel free to send us a note with questions - we're excited to see your ideas! THANK YOU!