Trendy organic clothing company, it needs to be sleek and high end, but with color and unique design. We are doing three lines of clothing. One for Babies and kids, a lower end line for women, and a high end line of clothing for women. All the clothing will have accents of neon colors in them, but all the fabric is 100% ecofriendly.
Industry
Retail
Top Three Things to Communicate
#1 - Elegant and smart
#2 - Fun and creative
#3 - fashionable and trendy
Our Target Audience:
Women will be buying clothing for themselves and their children. Women will be eco-conscious, stylish, fashion-forward. They will have moderate to high income and will be happy that the clothing is high quality and eco-friendly but will be drawn tot he line because it's hot. The designs will be edgy and cool with bright colors, NOT traditional hippie-wear. The women will be in the 22-40 age bracket and will likely be current boutique shoppers, online shoppers and will live on either US coast, Europe or large cities in the central part of the country. They will care what people think of their clothing and their children's clothing - they are less practical and cheap than most (esp these days!). They may not look at the label (because price doesn't matter) but will see the inside label and need to be intrigued...
Color Preferences
Bright colors - even neon! (nothing muted and we're less keen on green than a mix of bright colors) Black with bright colors also works to make them stand out.
yellow, green, blue, pink, orange, purple, red
Our Ideas and Additional Information:
we'd like to see some efforts that combine these two images:
brazilets.com - the circular tile logo at the top. don't worry about copying form this design - it's our sister company
we'd like a circle with ecoboom in the middle and we'd like the circle to be concentric off-center, imperfect circles made up of either squareish tiles (like the brazilets logo) or smaller circular tiles in bright colors.
Good question! We don't have a site yet, but we will be selling women's casual clothing as well as children's clothes and some accessories ie blankets. We don't want to be limited, but we certainly won't be selling just flip-flops!
Here are some more ideas and images to draw from. We are interested in bright colors, circular and concentric circles and graduated color changes. We like 1980's themes colors and fonts. Here are some links to check out for references.
the bright stripes in the second row from left in the middle - maybe this design rather than a circle - maybe this perspective trick of the eye would be cool w ecoboom where the white window is in the middle:
we'd like to see some efforts that combine these two images:
brazilets.com - the circular tile logo at the top. don't worry about copying form this design - it's our sister company
we'd like a circle with ecoboom in the middle and we'd like the circle to be concentric off-center, imperfect circles made up of either squareish tiles (like the brazilets logo) or smaller circular tiles in bright colors.
Please try to rank all the designs. We won't be offended if you rank us as "not interested". I promise! at least that way we will know that you have given these unranked logos a chance.
