Duro PilatesLogo Design Contest

Reformer Pilates classes. The studio is being opened to provide reformer class to local residents, without having to go north of the Trinity. This is a great workout to strengthen the core. Small class size to ensure individual attention. We believe in the roots of the community, and the individuals that make up our collective village. We want to help people reach their fitness goals, and remain grounded in our neighborhood.

I envision a neutral scheme (black, gray, white, etc.) with one pop of signature color.

Duro is Spanish for hard or hardcore. Alternative names that we considered were Roots Pilates and The People Pilates. This is a place built by a neighbor for the community. This studio should be inviting, but also challenge clients to push their bodies to do more. The owners recognize the change happening in Oak Cliff right now, believe that we are stronger as a collective than as individuals.

This is very much an urban, hip area. It is the polar opposite of a suburb. Neighbors walk to their "third places", restaurants, work; have real relationships with the area and each other.