Our Target Audience:
Men 25-55 yrs old.
Working class individuals.
Education: High School
Income: Low to Middle Income.
Location: Northwest Indiana. Close to Chicago, IL.
Psychographics: Rugged lifestyle but want to better their lives for their families or themselves, want the potential to make more money, etc.
Our Ideas and Additional Information:
DriveCo: I would like the word "Drive" and "Co" to be different colors.
I would like a simple icon possibly. Please don't just use a steering wheel, too obvious.
Simple. Bold. Heavy and not thin.
Horizontal to fit on website header.
Slogan underneath "CDL Learning Center". Ability to drop if needed, such as embroidered items.