DriveCo Logo Design Contest

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DriveCo has selected their winning logo design.

For $275 they received 184 designs from 23 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
PDG
United States

Slogan

CDL Learning Center

What We Do

Truck Driver Training in order to obtain your Class A CDL permit.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - dependable
#2 - sturdy
#3 - longevity

Our Target Audience:

Men 25-55 yrs old.
Working class individuals.
Education: High School
Income: Low to Middle Income.
Location: Northwest Indiana. Close to Chicago, IL.

Psychographics: Rugged lifestyle but want to better their lives for their families or themselves, want the potential to make more money, etc.

Color Preferences

2 color logo with the possibility of introducing a 3rd color. Black needs to be one of the colors.

Orange / Black / Gray?
Red / Black / Gray?
Too many trucking companies and truck driving schools use Blue.
Open to other ideas. They currently have no second color.

Our Ideas and Additional Information:

DriveCo: I would like the word "Drive" and "Co" to be different colors.
I would like a simple icon possibly. Please don't just use a steering wheel, too obvious.
Simple. Bold. Heavy and not thin.
Horizontal to fit on website header.
Slogan underneath "CDL Learning Center". Ability to drop if needed, such as embroidered items.

Themes

Masculine
Simple
Necessity
Raw
Secure

Style Inspiration

Applications

Mobile
Desktop
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

PDG
United States
Everyone. I was gone over the weekend. I wanted to let logos build up for the first 2-3 days before ranking. I started to move some around and will do all of them in the next 2-3 hrs. Sorry for the delay.
4 years ago
PDG
United States
Everyone. Thank you for your quick responses. I showed many options to client yesterday and showing more revisions today. The top 5 designers are still a toss up at this point. Hoping to get more clarity today. Thanks for your hard work.
4 years ago