Dr Fog Logo Design Contest

Dr Fog has selected their winning logo design.

For $400 they received 124 designs from 16 different designers from around the world.
Contest
Logo Design Brief Hide
Todd Muffley
United States

What We Do

Residential glass replacement and repair for all types of windows.

Industry

Home & Garden

Top Three Things to Communicate

#1 - expertise
#2 - economical
#3 - trustworthy/dependable

Our Target Audience:

homeowners, age 25 to 65, medium income, in a home that's 5 years or older.

Color Preferences

no pastels or neon

Our Ideas and Additional Information:

play off the dr motif, fixing, seeing clearer, Dr Fog is like a dr for your windows

Themes

Colorful
Necessity
Economical
Bright
Loud
Playful
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

Jennifer
United States
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: http://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
http://logotournament.com/forum/general_discussion/914

You can also look in: http://logotournament.com/forum/contest_holder_discussion





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9 years ago
Todd Muffley
United States
Thank you everyone for the great submissions... I am waiting on feedback from our client.
9 years ago
Todd Muffley
United States
Client requests that if you use a tagline, please use this "See Clearer"

If you do a character, client would like character to be beside the wordmark portion of the logo, not integrated into the wordmark.

Client would like a less "cartoony" character.

thank you!!
9 years ago