Downtown DecorationsLogo Design Contest

Commercial Decorations and Banners

We are leading national providers of commercial holiday decorations and light pole banners to retail centers, municipalities, colleges, casinos/resorts, and event venues.

The company has operated with a red/black color/brand theme for the past 10 years - it would be preferable to retain red and black in the new logo - but this is not set in stone - other options will most deffinetly be considered.

Our current logo (attached) uses PMS 200cv for the red - however we are by no means committed to keeping this exact color.

Nothing too flashy in terms of colors - no neons.

Minimize fading - difficult and more expensive to print.

We don't want to sway the contest in one direction or another - so we will minimize our commentary in this section. Please be as creative as possible, and only use the below suggestion as a 1 idea for a unique design.

One designer once proposed using opposing backward "D"'s to represent "Downtown Decorations" - somewhat playing on the Dolby Surround Sound logo - possibly even incorperting an upperclass "I" inbetween the two opposing "D"s - this would allow us to brand ourselves using the intials "DDI" - We would like to see some options using this format but by no means DO NOT LIMIT designs to the initial idea proposed above.

I cannot over emphasize how important it is for our new logo to embody the message that we don't just decorate "downtowns" - we are the premier providers of both banners and decorations to all commercial markets. We are somewhat in a pinch due to our name - we have built a great reputation and wouldnt want to undermine this; however, at the same time we have grown tremendously from when we started. When the company started we catered primarily to the municipal market - however as we have grown we have developed positioning as the industry leaders in providing commercial decor and banners to shopping centers as well. Our name inherently hurts our pursuit of greater penetration in the retail market - it is our hope that YOUR awesome new logo will find a middle ground for us!