Divert Logo Design Contest

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Divert has selected their winning logo design.

For $475 they received 329 designs from 48 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Divert
New Zealand

Slogan

Pallet & Polystyrene Pickup

What We Do

We pick up pallets (timber, plastic and cardboard) and polystyrene from warehouses, manufacturers, building sites and retailers.

We aim to 'Divert' as much material from landfill as possible.
We pick up pallets from businesses that have a problem with surplus material and on-sell and deliver them to businesses that need more of them.
Damaged or unusable pallets are cut up for kindling wood or chipped up for garden mulch (they are untreated timber)

We also pick up polystyrene from retailers (that is usually destined for the dumpster) and use a machine to compress it to 1/40th of its volume into briquettes - It can then be sent to recyclers.

Another aspect of the business is that we 'sell on behalf' for businesses - We list surplus or unwanted items of theirs on TradeMe (New Zealand's version of eBay) and sell them on behalf

Wherever possible we divert material that is considered waste by one user to another user who needs it and will keep it in use.

Industry

Service Industries

Color Preferences

High Impact color combinations - Bright Yellow + Black
(possibly also some charcoal/grey)

The yellow may be a 'hi-viz' yellow

The visibility is not only important from a marketing perspective but from a safety perspective as pallet pick ups are often in busy, noisy loading bays (trucks, forklifts...) or on construction sites.

Careful consideration must be given to how the logo will appear
on both a white and black backgrounds.
(Logos in yellow can be difficult to read on a white background - ie paper, digital screen...)

Our Ideas and Additional Information:

Can a .nz (which forms the website address) please be added/incorporated to end of the main logo

The pallets themselves should provide plenty of conceptual generators including the 'IPCC' code (International Plant Protection Convention) logo, which indicates the Country of original and if there is any treatment or not to the wood.

We would like the DIVERT name to have impact and stand out

Although this business operates in the Reclaim/Recycling sector, we are actively trying to avoid the stereotypical 'green-washing' logo's that include arrows, (no arrows off the 'T'!) recycling triangles and the colour green in general.
No ‘Subway’ inspired designs either please ha ha.

The overlapping boards on the pallets may be re-interpreted like the fronds on New Zealand's native palm - the 'Nikau palm.'

Themes

Colorful
Necessity
Masculine
Simple
Raw
Adventure

Style Inspiration

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Entries
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Contest Entries

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