The Distinctive Stores website is the umbrella website for a number of smaller more niche category websites, including health and beauty websites, men's and women's apparel websites, household and kitchen goods.
All of the products in these smaller websites are also in the larger Distinctive Stores website. So in effect, we are a Collection of Small Stores rolled into one website. As you visit our website, you will be able to go from one store to another. We don't want to evoke the early "1990's online mall" look, instead, we want to have a more modern 2000 era retail look and feel, demonstrated by brands such as restoration hardware, starbucks, pottery barn and many of the newer High Value reasonable price retailers.
Our main website is:
http://www.distinctivestores.com (It will undergo a redesign based on this exercise)
Our corporate website is:
http://corp.distinctivestores.com
We feel our current logo has too much "flourish." While it may be good if we only sold high end apparel, it does not work for our diverse list of every day products.