DGE Doctor Guided ExerciseLogo Design Contest

We really don’t have a slogan, but these are phrases that we like to use… designers choice to include it or not, “Life is better when you can move” “Train for life” “Your Exercise Solution”

What my brand does: Offers personalized and customized workout programs and coaching for the 50+ age group. All of the plans are designed by licensed doctors of chiropractic or physical therapy. We focus on strength training, flexibility and forming lifestyle habits. This is why in my initial design you'll see a dumbbell, someone stretching, a check mark for habits, a heart for cardiovascular health and a spine because core strength and spinal health is a major consideration for us as we construct our clients exercise program.  We also focus on the relationship between doctor and client with frequent communication to make sure the client stays engaged. The service is mostly done through an app, but there are options for in person consultations and in person personal training. 


Target Audience: people in their late 40s 50s 60s and 70s who want to exercise for lifestyle reasons, so that they can enjoy the life that they’ve worked for. People who have dealt with some form of tightness/stiffness/achiness/degenerative changes and who know they need to incorporate more exercise into their life. These people aren't working out with the goal of physique, it is more for health, functionality, and lifestyle.

Blue and White

Also open to black and white

See the attached.... i like what i have, but I think it could be better, which is why i'm leaving it to the experts. I have included the symbols because I feel like they show the various aspects of health that we work on and consider: stretching, strength training, spinal health, cardio, and habits.

Id like to have both the initials DGE and the phrase Doctor Guided Exercise in it.

I want the logo to convey that while this is a fitness service, it is supervised and conducted by doctors, so it should have kind of a solid and secure feel. Cooler than a physical therapy logo, but not as edgy as personal training.

Since I am building this business based on my local reputation as a chiropactor, I would consider having my name small somewhere in the picture, not part of the logo, but maybe below the logo, or below and off to the side... if you could work that in and it doesn't ruin the logo, then go for it. if it doesn't work for you, then forget about it. My name is Dr. Ben Carlow