drbencarlow

What my brand does: Offers personalized and customized workout programs and coaching for the 50+ age group. All of the plans are designed by licensed doctors of chiropractic or physical therapy. We focus on strength training, flexibility and forming lifestyle habits. This is why in my initial design you'll see a dumbbell, someone stretching, a check mark for habits, a heart for cardiovascular health and a spine because core strength and spinal health is a major consideration for us as we construct our clients exercise program.  We also focus on the relationship between doctor and client with frequent communication to make sure the client stays engaged. The service is mostly done through an app, but there are options for in person consultations and in person personal training.  Target Audience: people in their late 40s 50s 60s and 70s who want to exercise for lifestyle reasons, so that they can enjoy the life that they’ve worked for. People who have dealt with some form of tightness/stiffness/achiness/degenerative changes and who know they need to incorporate more exercise into their life. These people aren't working out with the goal of physique, it is more for health, functionality, and lifestyle.