Defacto Sound Logo Design Contest

Defacto Sound has selected their winning logo design.

For $350 they received 184 designs from 35 different designers from around the world.
Contest
Logo Design Brief Hide
defactosound
United States

What We Do

Sound Design & 5.1/Stereo Mixing for Television, Film, Animation & Video Games.

Industry

Entertainment

Top Three Things to Communicate

#1 - Confidence
#2 - Creativity
#3 - Hip/Trendy

Our Target Audience:

Hip, Professional, Busy, Artsy, 25-40 year old TV, Film, & Video Game Creatives [Producers, Editors, Directors] who work fast, expect a high level of creativity, & require serious attention to detail.

Color Preferences

The logo will most likely go over a grey or darker background.

Prefer richer/muted colors. Nothing too bright/cartoony.

Our Ideas and Additional Information:

Would like ".com" in the logo (defactosound.com). Very interested in bold/creative ideas that may be a little "out there" :) NOT interested in playing off the word "Defacto" (for example: DeFacto / deFacto / de-facto). Definitely not cartoony. Definitely not corporate. Check out the current site at defactosound.com, however the site will be completely redesigned after the new logo. The Logo will most likely appear over a darker background & the logo will determine the overall color scheme of the site. You may use a speaker, fader, waveform, etc... in the logo, but we're not looking for something over-the-top or overt. Subtlety/Cool is more of what we would like to see.

Themes

Modern
Masculine
Simple
Gray
Subtle
Serious

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

2BPencil
Canada
Awesome 3d animation on your current website
12 years ago
defactosound
United States
Hi Everyone!

Thanks your work so far. I'm going to try my best to comment on everything I can.

Quick Reminder: I would like to see ".com" in the logo. Maybe something small in the corner... not as big as the words "Defacto Sound".

Alright... so here we go :)

#1 & #2 - VERY cool idea! It really jumped out to me as cool & unexpected. I really love the 3d aspect. I also like how you sort of played off what I already had on the site with one word being bold. Here's what I'd love to see: ~more color... I'd like to see the "3d meters" have the green/yellow/orange/red theme... sort of like #9. Maybe you could do the bottom 3 blocks on every column as green, the next 2 yellow, the next 1 or 2 orange, and the top few red. Also, it would be cool to see "DEFACTO SOUND" with just a tad of 3d depth... nothing too fancy :) Also, a little ".com" in the lower right corner. Overall, fantastic idea!

#3 - Orion - Thanks for the compliment on my website! Also, thanks for your idea on the logo, I like the effort into creating a clear, simple brand identity by breaking up the "O". However, it's a little too abstract/clean for my taste. Thanks!

#4 - Cool idea! I never thought of making a speaker out of the "O". Also, I appreciate the fresh take on my current logo (with one bold word). However, I think it's a little too simple & flat for my taste. Very much appreciated though!

#5 & #6 - Again... cool idea. I really like the abstract speaker idea, but I think it may be a little too abstract & corporate. However, I would love to see more of your ideas... You're "Lukie Games" [highest rated one] & "Gaming Rivalry" [the highest rated one] were really hip & cool! I'd love to see one of your "out there" ideas!

#7 & #8 - These really jumped out to me! I didn't at all expect this, but I like it :) I know a lot of people in my field that would really like this idea, but for me it may be a tad too light-hearted. (not that I have a "serious" company... I just make stuff sound cool :) But... very very much appreciated. Very creative! I would LOVE to see more of your ideas!

#9 - Veeery cool & hip. DEFINITELY the right direction. If I were to tweak it... I would ask to separate the "defacto sound" a little bit more for the background. Not too much.. just a hair more 3d. Also I would like to see "sound" the same length as "defacto", but still a little thinner like you currently have it... and a little ".com" added to the bottom right corner. I'd also like to see more green rows... maybe 4 rows of green at the bottom, 4 yellow, 2 orange, and the top 2 or 3 red. Great idea!!

#10 & #11 - I like the subtle direction. I also like the idea of using a "d" for defacto & a little speaker in the corner for "sound". Great idea! Thanks for the effort. However, I think it may be a little to flat & subtle for my taste. (I know, I know... I said subtle in my description :) Keep 'em coming. I've seen some cool stuff that you've submitted before! [specifically Rhyno, Cloud, & Sync]

#12 - Thanks for your submission. May be a little too "laid back" for my taste :) However, I've seen some of your other work & it's great! I really liked your take on "Theatre Chairs"

#13 – I’m so glad you posted. I’ve loved some of your work in the past. “Gussie’s” was awesome! I like the 7.1 touch :) You’ve had a little audio in your past, haven’t you?! I really like the meter treatment of the “defacto sound”. Before I started this contest, I never thought about using meters in the logo… but you guys are doing great! In this logo, I’d like to see a little less green rows.. (maybe one less) to make room for a row or two of orange & red. The big D might be a little too bold for me. It kind of comes across as a little too “red light district/taboo” for my taste… I bet that’s the direction you were going :) I would LOVE to see more of your ideas. I would love to see something with a little more “muted” colors. (I know you love bold & bright!)

#14 – Niiice! Very unexpected! I never thought of that! Love the ear. I’d love to see an alt version where DEFACTO SOUND sits over a larger/more 3d logo of the ear. Maybe add in a little more color? Great idea!

~~~~~~~~~~~~~~

Thanks again everyone! I really appreciate the time & effort involved in your art. In the midst of my busy schedule, I'll try to be as involved as possible throughout the process.

I'm having a blast!
12 years ago
defactosound
United States
I wonder why my numbers didn't reference correctly on the above post? Any ideas?

Sorry about that!
12 years ago
jakub sudra
Poland
just don't put spaces in double digit numbers
12 years ago
defactosound
United States
I was writing my comments in Microsoft Word... I bet it automatically put spaces in there during the cut/paste... Oh well... carry on.
12 years ago
defactosound
United States
I really like what everyone has been doing with meters...

I'd love to see a few entries with something different. (unless your meter idea is awweeesome!)
12 years ago
2BPencil
Canada
Nice work #42 Gheist...it's brilliant
12 years ago
gheist
United Kingdom
thanks Orion
12 years ago
defactosound
United States
Great stuff! Keep 'em coming!!
12 years ago
defactosound
United States
Great so far!

2 more days! Keep the designs coming!!
12 years ago
defactosound
United States
I'd love to see more "artsy"/abstract entries. I'd like to see a few entries give #107 a run for it's money!
12 years ago
defactosound
United States
Wow! Great stuff popping up last minute. Can anyone pull out past #107 ?
12 years ago
branding
Germany
No, i don't think so. gheist deserves to win this competition.
12 years ago
gheist
United Kingdom
thanks gravitart

loving your g avatar btw
12 years ago
defactosound
United States
Wow! Great Stuff!!

One more day!!
12 years ago
designabot
United Kingdom
i never usually give up but i know when i am beaten by originality and brilliance!
great work gheist : )
12 years ago
gheist
United Kingdom
wow
thank you designabot

love your work
12 years ago
VirginArt
United Kingdom
Yep... I agree with designabot, you came up with a tough one to beat which is why you stayed top.
Great work gheist!
12 years ago
bluejet
Australia
congrats gheist,
supacool logo
12 years ago
2BPencil
Canada
congrats a very cool logo
12 years ago
Sparkhaven
United Kingdom
Very nice indeed :)
12 years ago
gheist
United Kingdom
thanks all

:)
12 years ago