Our Target Audience:
Hip, Professional, Busy, Artsy, 25-40 year old TV, Film, & Video Game Creatives [Producers, Editors, Directors] who work fast, expect a high level of creativity, & require serious attention to detail.
Our Ideas and Additional Information:
Would like ".com" in the logo (defactosound.com). Very interested in bold/creative ideas that may be a little "out there" :) NOT interested in playing off the word "Defacto" (for example: DeFacto / deFacto / de-facto). Definitely not cartoony. Definitely not corporate. Check out the current site at defactosound.com, however the site will be completely redesigned after the new logo. The Logo will most likely appear over a darker background & the logo will determine the overall color scheme of the site. You may use a speaker, fader, waveform, etc... in the logo, but we're not looking for something over-the-top or overt. Subtlety/Cool is more of what we would like to see.