Davis Automotive GroupLogo Design Contest

Logo Design Contest
Contests / Davis Automotive Group

Davis Automotive Group has selected their winning logo design.

For $300 they received 200 designs from 38 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
The Essence of Luxury
What We Do
We are a luxury automotive group that sells high-end automobiles including: BMW, Jaguar, Land Rover and Maserati.
Industry
Automotive
Color Preferences
No suggestions at this time, though perhaps something neutral as we will incorporate BMW, Jaguar, Land Rover and Maserati logos in marketing materials and their emblems seem to be colorful/distinctive enough...?
Our Ideas & Additional Information
This is landing page for Davis Automotive for consumers to access our specific brands: www.davisautomotive.com/
Obviously there is little to no branding for Davis Automotive Group. It's imperative that we create a single logo that communicates Davis Automotive Group first and it's "brands" second.
Themes
Luxury
Refined
Secure

Entries

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Discussion

 
Client
Would prefer to see the logos with a white background. Though the black is dramatic the logo will rarely appear with it.
Some Interesting and well done concepts so far, but would also like to see more classic designs - if this makes any sense?
14 years ago
 
Client
So far, we're leaning toward designs #25 & #26 - though they are modern and not necessarily classic - they work in this instance.

Still, we would like to perhaps see a more elegant logo. Ultimately we sell Jaguars and Maseratis, which are elegant works of art that are beautifully designed. As such we would like Davis Automotive Group logo to embody that feel/tone.

So far most of the submissions don't convey "luxury" let alone elegance....
14 years ago
 
Client
I like the emblem in #39 (though not so crazy about the choice of letters for DAG inside it)
Really like use of Davis Automotive Group / Essence of Luxury in #43
Also like simplicity of #50 though would ike to see different use/choice of letters for DAG.
14 years ago
 
Client
** Please no metallic colorization. Upon further review it's too similar to our previous logo.
14 years ago
 
Client
The owner of the group has decided he does NOT like the use of the emblem. His reasoning is that we have emblems for our vehicle brands (BMW, Jaguar, Land Rover, Maserati) and that the Davis Automotive Group needs to stand apart.

Sooooo, I'm not sure what to say other than if you submitted a logo with an emblem and are in the top ranks, perhaps you'd like to consider re-designing your entries with the DAG not incorporated into a shape/emblem.

Both thank you and sorry...
14 years ago
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