Dassie Industries Logo Design Contest

South Africa

What We Do

Provides fun and quality clothing and footware

Industry

Retail

Color Preferences

Red, orange and white

Green or blue eyes

Our Ideas & Additional Information

I want the logo to be a cartoon chicken, or maybe just the face of the chicken.

The footwear brand is called Patriçiõs, and that is the name of the chicken as well

He is very laid back, perhaps with blue or green eyes.

Perhaps with sunglasses and/or a surfboard. Quite cool and chilled.

He is a surfer/chilled out chicken who should be instantly recognizable as the brand mascot and also not be taken too seriously.

Thinking along the lines of a chilled bugs bunny type of character although more surfer/stoner looking and of course a chicken. or chicken, from Cow and Chicken, but more mature and more realistic

Themes

Colorful

Adventure

Simple

Luxury

Modern

Entries

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Ranking

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sahlan

Discussion

Client

Really like the chicken in #5-7 but the red 'hair' of the chicken should be going backwards but i like having the one strand coming forward over the glasses. Very cool.

I do not like the fonts used by anyone here. really. We will need to keep trying with that.

Guys please see the updated brief regarding the name change from Dassie industries to Patriçiõ's.

Thanks

13 years ago

Client

Guys, I like the chicken to have a neck and not to just sort of fade out. I like #9 for this but prefer the neck in #2 and #1. I would like to work that into the chicken in #5-7. Th idea is that when I use just the chicken without the text, then I can have a finite sketch and not something that just fades off.

13 years ago

Client

Thanks Heru

guys the one thing i am feeling is that the text and font make the brand seem too much like a fast food KFC or MacDonalds type of brand.

Remember this more like a billabong or havaianas type of brand. I would like the text to be something thinner and more sleek and cool.

13 years ago

Client

iu like the text in #34 - would be good to incorporate something like this into #24

i like the black swish because it seems like half a surfboard but it doesnt feel likew the swish and text and picture all go toegther very well.

prefer the chicken in #24 over all others. maybe with a thinner neck?

would like to try making the " çiõ' " in red font in the text of #24, and see how that looks. in other words experimenting with some colour (monocolour) in the text - but doing just those three letters and the punctuation, will give a nice looking red curve through the text in that font type.

13 years ago

Client

I like text in #41 the best

try doing the çiõ' in red and the rest of the name in black to get a swish effect

also guys, think 'chicken' from cow and chicken

i dont want something exactly like that but could use that sort of chicken as motivation

also waiting for someone to try put a body on him, maybe holding a surfboard under his arm or in the sand?

thanks

13 years ago