What We Do
We sell coffee, health drinks & snacks to consumers on the go from our two sided drive up windows.
Top Three Things to Communicate
#1 - Sleek & Classy place to frequent
#2 - Daily Stop with quick service (intend to franchise)
#3 - Top quality beverages & food choices
Our Target Audience:
Male & Female
Heavy traffic area on the way to the freeways (capture rush hour crowds)
$50K - $80K
Appeal to those with a bachelor's degree, a career, so they make this a daily stop.
Appeal to gym goer's as well as coffee drinkers
Will serve Vitamin B drinks, botanicals, health shakes/smoothies, unique coffee (white coffee), as well as all standard coffee beverages. Snacks will include pastries, oatmeal, health bars, and the like.
I like sleek, modern, classy, and simple things. Minimal color. Greyscale, black, and/or white.
Our Ideas and Additional Information:
This logo will be on tank tops (Phoenix AZ), coffee mugs, cups, coffee bean bags, and other garb. I want it to capture a youthful, but perfectionist type feel. I want classy and top notch to come to mind. Men and women should appeal to this logo. Daph's Daily Perk is for everyone with health drinks & botanicals for gym goers and kids, coffee drinks for those on the go, so it needs to be simple and universal.