Hi guys,
I have an extra briefing for you for this top-5 round :-)
The thing about Dabbawalla is that it isn't your average food delivery thing. It will be much more like
http://www.purepackage.com/how-gourmet-diet-delivery-works/ , a London based company that does the same as I want to do. The funny thing is that I came up with the idea of Dabbawalla and then found PurePackage and discovered they literally have the same proposition as I had in mind. They have been around for about 10 years now. Pretty awesome.
I want to make Dabbawalla a scalable business, but want to 'Pilot' small. First I want to start delivering (per bike
http://www.juizz.nl/babboe-transporter.html?gclid=CNXfvZfZir4CFckJwwodUAcANQ ) in Amsterdam. When the proces is finalized and everything is up and running, I want to copy it to the next biggest city in the Netherlands.
So wat I really want to do, is take everything that has to do with food (meal planning, shopping, preparation, cooking and cleaning) out of the life op the people who are to busy, but do want to eat healthy.
"We think about food, so you don't have to"