Here are some of my proposals. Instead of creating a separate icon / typography combination, I've created an all encompassing logo / unit. One that can be used for additional elements just as branding stamps, watermarks, shirt badges/embroidery etc.
I've started in its simplest form, monotone ... I've always been a believer if it works in this, it will work in colour. And also shows that it can work for things like newspaper print etc.
The logos are 100% vector so will scale well to any size, and works well in full colour, B&W and on coloured backgrounds if needed,
It would be my pleasure to work up any variations so please do say. I look forward to your comments or thoughts.
Thanks you for your designs! I put you in my top 5 designers so that we can work a little longer together. Who knows what can happen :-)
I like the idea of a round label. The 'Established' and 'Holland' part you can leave out. I don't really know what you should or could change, but maybe you could use more colourful things like veggies and fruit for example to make it more foody?
My pleasure and thanks for the feedback, always appreciated!
Something like these maybe; #185 and #186 I tried to keep it simple to match the overall look, but bring in some "freshness", and also brighten up the colours a bit.
I have an extra briefing for you for this top-5 round :-)
The thing about Dabbawalla is that it isn't your average food delivery thing. It will be much more like http://www.purepackage.com/how-gourmet-diet-delivery-works/ , a London based company that does the same as I want to do. The funny thing is that I came up with the idea of Dabbawalla and then found PurePackage and discovered they literally have the same proposition as I had in mind. They have been around for about 10 years now. Pretty awesome.
I want to make Dabbawalla a scalable business, but want to 'Pilot' small. First I want to start delivering (per bike http://www.juizz.nl/babboe-transporter.html?gclid=CNXfvZfZir4CFckJwwodUAcANQ ) in Amsterdam. When the proces is finalized and everything is up and running, I want to copy it to the next biggest city in the Netherlands.
So wat I really want to do, is take everything that has to do with food (meal planning, shopping, preparation, cooking and cleaning) out of the life op the people who are to busy, but do want to eat healthy.
I want to let you know that I will be going with #197, but that I am very thankful for all your work. I liked the fact that you changed it up a bit and didn't just copy the rest. You made it your own, and I respect that. Josh just hit the spot better in the end.
I wish you a lot of luck with the other tournaments!