Culture AltLogo Design Contest

Logo Design Contest
Contests / Culture Alt

Culture Alt has selected their winning logo design.

For $475 they received 348 designs from 32 different designers from around the world.

Logo Design Brief

Client
United Kingdom
What We Do
Bilingual French /English, trendy culture online magazine. Includes radio shows with interviews of established guests, written reviews, articles. Culture agenda mostly for the UK-France.
Industry
Media
Color Preferences
- black / grey
- hint at the French flag/ colours (please use the proper flag's pantone colours, not the primary blue and red)
- hint of gold if justified by the design
Our Ideas & Additional Information
New, bilingual French /English, trendy online culture magazine with radio shows featuring established guests (actors, film directors, designers, art curators, artists, starred Chefs, etc.). Lifestyle reviews feature high-end establishments.

The mag and shows are content based, making culture accessible to all. There is an entertaining personal undertone under the researched, informative style.

The content is predominantly in French, primarily aimed at French, francophones and francophiles living in the UK.
Topics don't have to bear a french component, just be interesting for the target audience.


KEYWORDS
Culture, France/ French, Design, Upmarket/High-End, Trendy/Slick, Serious/Researched, Established, Powerful, Edgy/ Own Voice, Brand recognition Understated Chic.

There is also a large newsletter base in the Art and Entertainment industries, francophile community, national + international general and specialised press.

Culture Alt means:
- a culture halt (break) during one's busy day
- culture as an educational tool, something interesting to learn, that elevates the soul, using a digital platforms.(the same way 'alt' is used to go above a key on a keyboard)
- culture ALTernative. because it's NOT copied/ pasted news and press releases. it is curated information, as well as interviews, reviews. A news source with a voice (but that shouldn't feel like a blog)
Themes
Luxury
Masculine
Complex
Modern
Secure

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Discussion

 
Client
Hello All, please kindly read full brief, and make sure to incorporate in the design:
- either a hint a gold for the high-end market
- or a hint a the french flag for the french/ francophile market. Think of a thin french flag tag in "made in france" clothing: understated chic.

Please NO Eiffel towers, baguette, beret and anything cheesy and stereotypical. This is for a slick/ cool + established magazine.
- logos with no research effort (simple font type, generic copy-pasted logos that could fit any law firm) will not be considered.
Many thanks!
8 years ago
 
Client
Hello all,
Please note that the winning entry will have a crisp/serious look that also needs to convey a cool/hip and personal element. This means that if you go for something simple looking, please make sure there is one small detail that will make the logo stand out. This will also prevent the logo from looking lazy, cold or boring.
Again, if this sounds good for a law firm, then it's probably not good for us.
Also, a reminder that we need a proper "thumnail" or "Symbol" logo attached to the entry on top of the spelled out words, so we have a proper identity. A lot of you have submitted this as standard, but we're making this note public to make it clear for the others. Any questions feel free to contact us via your submitted design. Thank you.
8 years ago
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