This mark uses the speech bubble shape as a metaphor for how really good marketing speaks loud and clear to its target audience/consumer. The tagline "marketing that speaks" helps to clarify that concept. The overlapping shapes speak to the idea of partnership - within the company and as a function of how you work in tandem with clients. The shapes are contemporary in treatment (not the old fashioned round cartoon speech bubble). It's a simple mark, but quiet often in marketing the simplest approach is the most compelling.
This concept uses the constellation Sagittarius (the archer) as a metaphor for Cowbay Partner's promise to deliver marketing solutions that are on target. It's a subtle metaphor, but often the marks that are not obvious are most engaging and interesting. The solid letter forms of the wordmark create a ground for the stars above, which also give an aspirational quality to the mark as a whole. The tagline is optional but shows how this mark can begin to tell a story about what your brand promise is.
Variation on the same theme, with the exception that the darker color and framing in of the mark gives this less of an aspirational feel and more of a serious, carefully measured character. Not knowing what your essence is, I opted to present both for you to determine which best reflects your marketing philosophy or style.