VitalFiLogo Design Contest

Logo Design Contest
Contests / VitalFi

VitalFi has selected their winning logo design.

For $275 they received 215 designs from 27 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We provide loans and credit cards to patients of plastic surgeons, dermatologists and cosmetic dentists to pay for their medical procedures. The Company is founded by and owned by doctors and seeks to create a more patient-friendly, affordable and fast (via improved online experience) solution to pay for these treatments. We want all doctors (both genders and of all ages) to support this Company as it will be a blessing for our patients to have.
Industry
Medical
Color Preferences
Nothing fluorescent or extremely bright, but also not dull. Colors we like (but not a requirement) are blues, greens, purple, orange. Would like to have a combination of 2-3 colors max so we have a color palette to work off of for all of our presentation materials.
Our Ideas & Additional Information
- We like logos where we can have the text (next to the logo icon) so that we can the text together with the logo icon or the in some cases, the icon by itself when we have more brand recognition.

- The "Vital" and "Fi" should be have clear distinction btwn each other (e.g. different colors or maybe one bolded, etc)

- There are two big competitors in the space so we want to be different. Here are their logos:

Competitor 1:
https://d.comenity.net/alphaeoncosmetic/

Competitor 2:
https://www.carecredit.com/?dtc=N353&Exact=care%20credit&gclid=Cj0KEQjwyN7JBRCZn7LKgb3ki8kBEiQAaLEsqlmRbcyP-e0yx0q5F2Pe-SE9QQvnGjm0jodmsbH3qNAaAkou8P8HAQ
Themes
Simple
Colorful
Modern
Secure
Style Inspiration

Entries

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Discussion

 
Client
The ranked #1 logo is great, but the logo icon might look too much like one of the current companies in the space (search Alphaeon Credit and there is a link to their logo)
6 years ago
 
Client
Would love to see more variations of colors (not so much green and blue repeated like most other healthcare companies). The logo icon should be able to be used with customers independent of the text (eventually). The colors on #2 are cool! Thanks all! This is great.
6 years ago
 
Client
All:

My partners would like to see some concepts for VitalFi as a second alternative (it is now 2 against 1). I would REALLY appreciate some options for this too. You can use similar colors, icons, etc....
6 years ago
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