VitalFi Logo Design Contest

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VitalFi has selected their winning logo design.

For $275 they received 215 designs from 27 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
HollyDale
United States

What We Do

We provide loans and credit cards to patients of plastic surgeons, dermatologists and cosmetic dentists to pay for their medical procedures. The Company is founded by and owned by doctors and seeks to create a more patient-friendly, affordable and fast (via improved online experience) solution to pay for these treatments. We want all doctors (both genders and of all ages) to support this Company as it will be a blessing for our patients to have.

Industry

Medical

Top Three Things to Communicate

#1 - Next-Generation / New Alternative / Different
#2 - Healthy Living / Enhance Yourself / Longevity
#3 - Security / Safe

Our Target Audience:

The ultimate target audience are patients in doctors practices, ~ 70% of which are women. But the brand must also appeal to doctors as well. We want the brand to to feel like an opportunity for wellness, longevity and a means to improve your life.

Doctors must agree to carry our financing program in the practice for us to get access to more patients looking to borrow to finance their procedures.

Color Preferences

Nothing fluorescent or extremely bright, but also not dull. Colors we like (but not a requirement) are blues, greens, purple, orange. Would like to have a combination of 2-3 colors max so we have a color palette to work off of for all of our presentation materials.

Our Ideas and Additional Information:

- We like logos where we can have the text (next to the logo icon) so that we can the text together with the logo icon or the in some cases, the icon by itself when we have more brand recognition.

- The "Vital" and "Fi" should be have clear distinction btwn each other (e.g. different colors or maybe one bolded, etc)

- There are two big competitors in the space so we want to be different. Here are their logos:

Competitor 1:
https://d.comenity.net/alphaeoncosmetic/

Competitor 2:
https://www.carecredit.com/?dtc=N353&Exact=care%20credit&gclid=Cj0KEQjwyN7JBRCZn7LKgb3ki8kBEiQAaLEsqlmRbcyP-e0yx0q5F2Pe-SE9QQvnGjm0jodmsbH3qNAaAkou8P8HAQ

Themes

Simple
Colorful
Modern
Secure

Style Inspiration

Applications

Mobile
Desktop
Print

Entries
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Contest Entries

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Discussion

Discussion

HollyDale
United States
The ranked #1 logo is great, but the logo icon might look too much like one of the current companies in the space (search Alphaeon Credit and there is a link to their logo)
4 years ago
HollyDale
United States
Would love to see more variations of colors (not so much green and blue repeated like most other healthcare companies). The logo icon should be able to be used with customers independent of the text (eventually). The colors on #2 are cool! Thanks all! This is great.
4 years ago
HollyDale
United States
All:

My partners would like to see some concepts for VitalFi as a second alternative (it is now 2 against 1). I would REALLY appreciate some options for this too. You can use similar colors, icons, etc....
4 years ago