We are an independent insurance agency that sells property and casualty insurance.
Industry
Insurance
Top Three Things to Communicate
#1 - Honesty and Integrity
#2 - Professionalism
#3 - Personal Service
Our Target Audience:
middle to upper income individuals and businesses that understand the value of insurance and appreciate having personal and professional agency service. Small rural farming community steeped in history with appeal to larger demographics looking for competent, up to date, professionals.
Color Preferences
Dark Brown, Offwhite/cream, sepia, white, gold
"country colors" no neons or bright colors
Our Ideas and Additional Information:
check out our website at cooperswestins.com. We are currently using our building and our Brown Lettering on white or cream paper. I want to redesign it to be more modern and up to date, but our main office in Holtville is in an old western building - thus CoopersWest - which was built in 1905. I am looking for a logo or possibly a brand, like cattle would be branded with, that will be neat and clean and look sharp on business cards, letterhead, t-shirts, web ads, and give aways. I am trying to get the history of a business established in 1916 to meld with the new century, so it apeals to a broad base of professionals. Historical charm meets new century savy?
Themes
Serious
Refined
Elegant
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Design #1 - This has potential. It is a little too round. I think I would prefer a darker choc. brown. The sign on our bldg is a rectangle with the four corners "scooped out" kind of like each corner is smiling. It has a dark choc. brown frame, cream background, and dark brown lettering. I think if I go this direction vs. a fancy CW lettering type western branding iron look, I would like the logo to look similar to our sign.
FYI - Our name - CoopersWest is all one word with a capital C and Capital W. Therefor if we did initials or branding iron type thing the letters to use are C W.
Hello! Here are some hints for getting the most out of your contest:
~~ Rank designs daily -- this will encourage more participation. ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monetary means of showing appreciation for designers hard work. ~~ Designers earn points for ranked designs. We like to earn points.
1st place - 50 points 2nd place - 20 points 3rd place - 10 points 4-6th place - 5 points 7-10 place - 3 points 10th on - 1 point
I have some appointments so I will be away from my computer for a couple of hours. I would like to know if everyone in the contest is available post contest to help if we need issues ironed out with our chosen logo or some changes post tournament. Thank you all for doing such a great job.... I am in awe of your talent! Blessings, Laura Goodsell
I want to thank you all again for all of your hard work. When we were directed to this site by our Web Consultant, I had no idea what to expect. I also didn't realize how hard it would be to make a decision. I love many of the offerings for many different reasons. This isn't going to be an easy decision. My husband and I will prayerfully consider all the entries and try to make a decision today. Please understand that this insurance agency has been in this community for 93 years. We have owned it for almost 4. I need to decide whether or not we are going in a new, bold, fresh direction or remain in sink with the more traditional/classic look. Rest assured that I do appreciate everyone's effort on our behalf and I wish I didn't have to pick one, but I do. Again, thank you for your hardwork and effort. You are all very talented. That is evidenced by the awesome work on display here. I wish you all well in your endeavors. Blessings, Laura
