CoopersWest Insurance Agency, LLC Logo Design Contest

CoopersWest Insurance Agency, LLC has selected their winning logo design.

For $300 they received 120 designs from 8 different designers from around the world.
Contest
Logo Design Brief
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lfg92250
United States

What We Do

We are an independent insurance agency that sells property and casualty insurance.

Industry

Insurance

Top Three Things to Communicate

#1 - Honesty and Integrity
#2 - Professionalism
#3 - Personal Service

Our Target Audience:

middle to upper income individuals and businesses that understand the value of insurance and appreciate having personal and professional agency service. Small rural farming community steeped in history with appeal to larger demographics looking for competent, up to date, professionals.

Color Preferences

Dark Brown, Offwhite/cream, sepia, white, gold
"country colors" no neons or bright colors

Our Ideas and Additional Information:

check out our website at cooperswestins.com. We are currently using our building and our Brown Lettering on white or cream paper. I want to redesign it to be more modern and up to date, but our main office in Holtville is in an old western building - thus CoopersWest - which was built in 1905. I am looking for a logo or possibly a brand, like cattle would be branded with, that will be neat and clean and look sharp on business cards, letterhead, t-shirts, web ads, and give aways. I am trying to get the history of a business established in 1916 to meld with the new century, so it apeals to a broad base of professionals. Historical charm meets new century savy?

Themes

Serious
Refined
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

lfg92250
United States
Design #1 - This has potential. It is a little too round. I think I would prefer a darker choc. brown. The sign on our bldg is a rectangle with the four corners "scooped out" kind of like each corner is smiling. It has a dark choc. brown frame, cream background, and dark brown lettering. I think if I go this direction vs. a fancy CW lettering type western branding iron look, I would like the logo to look similar to our sign.

FYI - Our name - CoopersWest is all one word with a capital C and Capital W. Therefor if we did initials or branding iron type thing the letters to use are C W.
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

13 years ago
lfg92250
United States
Looking Good.
13 years ago
lfg92250
United States
Hi everyone,

I have some appointments so I will be away from my computer for a couple of hours. I would like to know if everyone in the contest is available post contest to help if we need issues ironed out with our chosen logo or some changes post tournament.
Thank you all for doing such a great job.... I am in awe of your talent!
Blessings, Laura Goodsell
13 years ago
lfg92250
United States
Hello everyone,

I want to thank you all again for all of your hard work. When we were directed to this site by our Web Consultant, I had no idea what to expect. I also didn't realize how hard it would be to make a decision. I love many of the offerings for many different reasons. This isn't going to be an easy decision. My husband and I will prayerfully consider all the entries and try to make a decision today. Please understand that this insurance agency has been in this community for 93 years. We have owned it for almost 4. I need to decide whether or not we are going in a new, bold, fresh direction or remain in sink with the more traditional/classic look. Rest assured that I do appreciate everyone's effort on our behalf and I wish I didn't have to pick one, but I do. Again, thank you for your hardwork and effort. You are all very talented. That is evidenced by the awesome work on display here. I wish you all well in your endeavors. Blessings, Laura
13 years ago