CookumLogo Design Contest

Logo Design Contest
Contests / Cookum

Cookum has selected their winning logo design.

For $325 they received 158 designs from 31 different designers from around the world.
1st
#106
5th
#105
6th
#78
7th
#104
8th
#41
9th
#45
10th
#102
New
#55
New
#65
New
#61
New
#103
New
#63
New
#47
New
#101
New
#48
New
#80
New
#79
New
#77
New
#38
New
#54
New
#36
New
#46
New
#40
New
#37
New
#39
Prefers others.
#64
Prefers others.
#62

Discussion

 
Logo Designer
Circular, unique format that focuses on the elegance of the brand and website. The pie is also fairly generic as a food element as it could contain fruits, meat, vegetables, etc and also lends itself to the idea of "baking".

(This comment references Entry #36)
15 years ago
 
Logo Designer
A vintage and retro feeling with more complex illustrative forms for the mixing bowl.

(This comment references Entry #37)
15 years ago
 
Logo Designer
A focus on the iconic and elegance of the brand. The icon is a mouse connected to a chef's hat - speaking directly to purpose and nature of the site.

(This comment references Entry #38)
15 years ago
 
Logo Designer
Simple, but clean and impactful. Simple tablecloth-checkered pattern lends itself to the idea of eating.

(This comment references Entry #39)
15 years ago
 
Logo Designer
A varied approach to the mouse and chef's hat idea. This also includes the "mmm" tagline.

(This comment references Entry #40)
15 years ago
 
Logo Designer
A playful idea that has a double meaning. Again, playing with the idea of the mouse connecting to the chef; however, since they are used as the "O's" in the logo - they form a smile from the mouse cord as well.

(This comment references Entry #41)
15 years ago
 
Logo Designer
Alternate version using slightly smaller icon with a mix up of #41 and #38.

(This comment references Entry #45)
15 years ago
 
Logo Designer
New concept introducing more of a personal feel by adding multiple character faces to show community. Note addition of the ".com" to show internet relevance.

(This comment references Entry #46)
15 years ago
 
Logo Designer
Using an abstract personage to represent the community and forming the "k" in Cookum.

(This comment references Entry #47)
15 years ago
 
Logo Designer
Alternate version using more people to reinforce the idea of community and connection through food.

(This comment references Entry #48)
15 years ago
 
Logo Designer
Updated version of #48. Here I focused on tightening the layout and adding a little more depth through the use of varying the hues. There is also a little more spacing throughout the letters.

(This comment references Entry #54)
15 years ago
 
Logo Designer
Here we updated the mouse into a computer monitor featuring users - adding the idea of an online community as well. Now we have a food, a network, a computer and a community reference. Although I agree with the mouse being a little dated, I think the way that it was integrated in the original concept was fairly unique and stylized. Adding a monitor won't be so easy for #41 though since the shape is different.

(This comment references Entry #55)
15 years ago
 
Logo Designer
Here's a new idea playing off the community idea a little more. The ".com" gives a tie-in to the internet aspect in a non-symbolized way.

(This comment references Entry #61)
15 years ago
 
Logo Designer
New idea playing with less used imagery. The utensils become like circuitry (like on a circuit board) that you would find in any modern technology.

(This comment references Entry #62)
15 years ago
 
Logo Designer
Here's a new concept using the mouse hand cursor (symbolizing a link) clicking on the world - meaning global, community, and more importantly, the world wide web (reinforced by the cursor). The chef is connected to this action through a small wire.

(This comment references Entry #63)
15 years ago
 
Logo Designer
Making use of a widely recognized symbol for a computer network referencing a community or shared ideas connecting to the chef.

(This comment references Entry #64)
15 years ago
 
Logo Designer
Another version of the same idea this time using just a standard mouse cursor (maybe more recognizable?) with no wire in between connecting the two - since it's implied anyways. Hopefully in some of these I have touched on what you were looking for. Give me any new variations or mixes you wish to see.

(This comment references Entry #65)
15 years ago
 
Logo Designer
Using your specified color scheme in this set more accurately. Here we have the chef with a meal (or more specifically a bowl dish).

(This comment references Entry #77)
15 years ago
 
Logo Designer
Using the monitor and chef in a larger, more visible way.

(This comment references Entry #78)
15 years ago
 
Logo Designer
I know you don't like the mouse idea, but I thought I'd exhaust all possible combinations I could think of. This one kind of has a stronger website/computer feeling.

(This comment references Entry #79)
15 years ago
 
Logo Designer
Here is a new set of logo concepts and ideas. Please mix and match any elements you like between these and my previous ones. Tried a couple new things as well.

(This comment references Entry #101)
15 years ago
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