Our Ideas & Additional Information
Our message is:
Finally there is someone who helps you to fight back the taxman and recoup money you paid undue or not pay for fines they asked you to pay.
Creative concepts we thought:
- SHIELD (it protects you from the taxman)
- SUPERHERO (someone who has almost superpowers and helps you)
(Previously I indicated also the "roundtable knight" as possible idea, but after having seen a few logos with this idea, I discarded it)
While the SHIELD idea is quite basic and easy, we would like to see a few ideas with the SUPERHERO that is more creative and complex. Not necessarily a complete image, it could be the cape or it could be a part of a superhero.
But we are open to YOUR ideas.
A FEW PRACTICAL INFO:
We want an horizontal logo possibly, or in any case a horizontal version. Vertical logos are way less practical to use.
I don't know if using a serif font is the best idea: especially in ALL CAPS it's very hard to read (the brandname is very long).
So explore also sans serif and NOT ALL CAPS combinations.