Coney Island Clothing Cartel Logo Design Contest

Coney Island Clothing Cartel has selected their winning logo design.

For $350 they received 90 designs from 15 different designers from around the world.
Contest
Logo Design Brief
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acesapparel
United States

Slogan

true brooklyn swagga

What We Do

We will be a high-end urban streetwear brand (hip hop style clothing), in competition with names like Gino Green Global and Blac Label.

Industry

Retail

Top Three Things to Communicate

#1 - urban, street credible, brooklyn-based
#2 - fresh, sophisticated, ghetto-fabulous
#3 - artistic, creative, lively, desired

Our Target Audience:

men and women, generally ages 15-35. Income and Occupation are irrelevant as we are interested in targeting anyone who wants to wear the freshest threads available. Location would probably be mostly city-dwellers or urbanites, but even those in the burbs might want a taste of this fashion. Artists, rappers, hip hop gurus, musicians, fashionistas, skaters, MMA fans, graffiti, club goers, night-life lovers, young active professionals, those concerned about "street cred" and who mainly purchase premium brand name clothing. Seekers of hot, underground clothing as might be seen at www.karmaloop.com.

Color Preferences

Any colors really, as long as it's clean and looks great on the web. The more artistic and colorful the better I suppose as we're going for a particular urban theme that might incorporate graffiti style into it. Something that can easily be put on silk-screen, but don't downgrade the quality for that.

Our Ideas and Additional Information:

Coney Island was named because "coney" actually means rabbit. That being said, I was thinking of having an illustrated rabbit character of our very own (comic book style perhaps), dressed up in hip hop clothing (i.e. baggy jean, big floppy sneakers untied, tank-top, fitted cap sideways or backwards or something like that). He might be standing with his arms folded with a pretty serious face on. In the background, I imagine a silhouette of some Coney Island landmark - perhaps the Cyclone, the Parachute jump or the wonder wheel? The rabbit might even be eating a hot dog (in reference to Nathan's Hot Dogs). Regardless, I think a rabbit character is definitely the main focus.

Themes

Colorful
Complex
Bright
Loud
Luxury
Expensive
Classic
Raw
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914



13 years ago