Columbia Parks and Recreation - MKT Nature and Fitness Trail Logo Design Contest

Columbia Parks and Recreation - MKT Nature and Fitness Trail has selected their winning logo design.

For $375 they received 64 designs from 6 different designers from around the world.
Contest
Logo Design Brief Hide
parksandrec
United States

What We Do

Mission Statement
"The Department of Parks & Recreation is committed to improving our community’s health, stability, beauty, and quality of life by providing outstanding parks, trails, recreational facilities, and leisure opportunities for all Columbia citizens.”

Industry

Sport

Top Three Things to Communicate

#1 - Historical Rails to Trails facility (train theme)
#2 - Urban gravel biking and walking trail used for fitness, recreation and commuting
#3 - Beautiful wooded tree canopy

Our Target Audience:

Mission Statement
"The Department of Parks & Recreation is committed to improving our community’s health, stability, beauty, and quality of life by providing outstanding parks, trails, recreational facilities, and leisure opportunities for all Columbia citizens.”

Color Preferences

historical, patina, feel. Not too bright

Our Ideas and Additional Information:

Please Google MKT Railroad and see images there. Do not duplicate what you will see for the Katy Trail. There is a historic train logo out there, but it is being used by DNR Katy Trail. It can be inspired by this historic shield logo (encourage this).

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

parksandrec
United States
We like the older, historical, train and trees (mid-west trees or wheat - no pine) look on some of these. The M-K-T letters need to be hyphenated. The need to reference the Nature and Fitness Trail can be removed - we've decided to not use this.
6 years ago
parksandrec
United States
On #54, 55 and 56 we like the color change. The graphics on the sides of the train on these make it look a little its on clouds, could the landscape on this design look more like on the round ones you've done (#52, 53) with more of a train track look? Also, could we see these with the 3 color design (same colors as the round logos). We like the aged look and want to make sure that is included. And lastly, can we see it with the M-K-T and TRAIL a little bit smaller? Thank you!!
6 years ago
Ivan F
Canada
Hello all,

The client recently emailed me and said permission was obtained to use the image in question in a recent Logo Court. Admin is trusting this to be true and has reversed the case on that basis. More details are in the private portion of the case.
6 years ago