Clifford Watts Limited Logo Design Contest

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Clifford Watts Limited has selected their winning logo design.

For $475 they received 198 designs from 26 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
melaniegiles2018
United Kingdom

Slogan

An enlightened approach to managing your money

What We Do

Website www.cliffordwatts.com. This provides brand colours.

Logo is monivator.com and we have domain name. Target audience is UK adults over 35 years of age - male or female. They will be users of credit, in particular credit cards (more than one). They need help managing their finances.

Logo is based around motivating consumers to better manage their finances. To motivate them to take action when one or more of their credit card providers is forcing them to take action. They will be users of the Internet, social media and apps, including on-line quizzes. Logo needs to work across several on-line media.

The 'i' in monivator should imply innovation.

Industry

Financial

Color Preferences

Corporate colours are shown on www.cliffordwatts.com

Green, purple and grey.

Our Ideas and Additional Information:

Monivator. We have domains of monivator.com and monivator.co.uk

It is about helping people manage their money and finances more effectively. The logo sounds like 'money-vator', but is spelt mon-i-vator.

We would like the 'i' to convey innovation (i.e. FinTech).

The brand will also imply motivation to do something - to take action.

The branding at www.cliffordwatts.com may help.

Themes

Necessity
Feminine
Simple
Colorful
Modern
Secure

Style Inspiration

Entries
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Discussion

Discussion

melaniegiles2018
United Kingdom
The logo is Monivator and not Clifford Watts. We would like something that would work well on social media and as an app.
2 years ago
melaniegiles2018
United Kingdom
Greater use of 3 colours. Emphasis on 'i' in Monivator. Light bulb works and use of money image with £ included as this is UK site/tool/app. Size to work with social media and apps (i.e. Square image).
2 years ago
melaniegiles2018
United Kingdom
We have shortened the strapline to 'My Money Motivator'. We want to imply mobile FinTech (e.g. Use of tool via mobile phone or ipad). Use of credit card and money images seem to work. As confirmed in an earlier post - size to work with social media and apps.
2 years ago