Clifford Watts Limited
Website www.cliffordwatts.com. This provides brand colours.
Logo is monivator.com and we have domain name. Target audience is UK adults over 35 years of age - male or female. They will be users of credit, in particular credit cards (more than one). They need help managing their finances.
Logo is based around motivating consumers to better manage their finances. To motivate them to take action when one or more of their credit card providers is forcing them to take action. They will be users of the Internet, social media and apps, including on-line quizzes. Logo needs to work across several on-line media.
The 'i' in monivator should imply innovation.