cLEANmommaLogo Design Contest

Logo Design Contest
Contests / cLEANmomma

cLEANmomma has selected their winning logo design.

For $300 they received 86 designs from 15 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
clean, lean, grean... serene
What We Do
This brand will be used for a series of exercise programs that are incorporated into daily cleaning routines.
Industry
Education
Color Preferences
Currently we are trying to decide between the clean fresh citrusy colors (greens/yellow/blues/whites) of a RealSimple magazine vs. the warmer colors that happen to look good on me - see CarolynBarnes.com (browns, reds, purples)
Our Ideas & Additional Information
I like the old TV Show Bewitched logo where the lettering was very recognizable but it was completed through the inclusion of the little cartoony witch on a broom. Obvious thought are plays on the word LEAN within cLEANmomma. Other thoughts have been to have a little athletic mom figure with a baby on one hip and a duster or vacuum cleaner in the other hand. Or dishes in hand while doing a ballet move or something a bit obvious like that.
Themes
Feminine
Colorful
Necessity
Modern
Adventure

Entries

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Ranking
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Discussion

 
Client

Both #1 and #2 have that emphasis on lean but not really in the way I would expect. When you look at Lean Cuisine, the lean is emphasizes both in lettering being different and in the way that the lettering reflects the concept of lean - meaning thin. Neither of these lettering do that.

#1 look like it cooking oriented and its too old fashioned. #2 looks like its all about cleaning. To see pictures of me go to: http://creative-entity.net/wordpress/wp-content/uploads/2008/09/yogahead_i.jpg or http://s242.photobucket.com/albums/ff211/summmatime/Carolyn%20Barnes/headshots/

I am a comedic actress who is a bit on the snarky side. The vibe should be fun and funny but also athletic. The figure - if included - should reflect athletic and in shape. So no dresses. No scarves. Nothing frumpy.

Thanks and keep it coming!
15 years ago
 
Logo Designer
I don't know if anyone else is having the same problem but the http addresses you gave aren't working for me.
15 years ago
 
Client
Sorry about that photobucket problem. It was a private folder and I made it public so this should work now. A few headshots are at: http://s242.photobucket.com/albums/ff211/summmatime/Carolyn%20Barnes/headshots/ I will try to post more that are in line with this project.

I may or may not include the tagline: clean, lean, green, and serene so I am looking at how that is working. Serene alone is definitely wrong. The whole message I am trying to convey with the program is that if mom's get off their tushes and pump up their housecleaning to a full exercise program they will have a clean house and a fit body and that will bring them mental peace. The actual program is quite energetic.

As far as the new postings go #7 and #8 are definitely not along the lines that I am thinking. So thanks but that direction is not worth pursuing. #4, 5 and 6 are closer to what I was thinking of but the stock pictures are probably throwing me off because they have nothing to do with house cleaning. They are too much about poised exercise poses and there is nothing in my program remotely like yoga postures. And I can't say I care for the lettering. I am going to show all of these to some friends to see if I can do a better job of conveying the thought here. But overall think Rachael Ray but snarkier. The idea is to have a fun, quirky personality presenting an program designed to combine common household chores with exercise routines. So the idea is to up the energy and multi-task effectively. Any final figure should reflect my own persona so if we get a direction going that works I would expect a hairdo more like my own and on the reddish side.

Keeps the ideas flowing. And thank you so much for your efforts.
15 years ago
 
Client
I took a stab at ranking based on what I have seen so far. I like #1 over #2 because the figure is more attractive; albeit, she is wearing slippers and not sneakers. I like the lettering of #2 over #1 because it is more stylized and fun. Overall #1 and #2 are more in line of what I was thinking but having looked through this site overall I am beginning to recognize the value of more abstract and simpler logos. So for that reason I like the simplicity of #5 and #6 so iterations in that direction or even a silohetted figure might work too.
15 years ago
 
Client
really add a fit red head character working out with tide bottles, or a broom and plie? i like the lean part of clean thin and the momma, funny and quircky and fatter.
keep them commin' they are so great so far~!
15 years ago
 
Client
also like # 15 if she work working out while vacuuming! :)
15 years ago
 
Client
Haven't done a public comment in the last several days and I felt its time so that any new contributors can understand the logic of what is up there.

#39 is currently ranked the highest because the character is fun and funky and the exercise component is clear and its fun as to how its integrated into the lettering. There is some feedback I am getting that the character is not as clear as some of the competitive entries.

#34, 36, and 38: Still liking these a lot.
#33, 32 and 21: Probably should get rid of #32 because 33 is better. A lot of people like the playful use of the cord. The imagery of 21 is better than 33 but 33 is much easier to see and recognize.
#30 by crazybird: Still the first one to get the concept overall. Am interested in seeing if there are any other ideas from this artist.
#12: There is something extremely appealing about the simplicity of this more abstract logo and the horizontal lettering. It doesn't convey the exercizing component of my program but I want to keep it in the mix as it is a very clean logo and the lettering is nice.

No one has done anything more abstract and while we are definitely seeing designs that are better and better I still think there is room for someone to simply hit the nail on the head.

Finally, we are still playing with the tagline a bit. I am assuming that we can come up with a final tweak to that in another day or so.
15 years ago
 
Client
also really like #49. i like her stepping on the "M" could you play around with the blue there as well and make the Lean in peppy blue and the "C" and Momma in black?
Thanks!
15 years ago
 
Logo Designer
Moderators/Designers please refer to https://logotournament.com/forum/designer_discussion/831 this matter has been dealt with, if you need a larger gap between design and border just say so,

Thanks
15 years ago
 
Logo Designer
All logos with updated figure :)
15 years ago
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