Our Target Audience:
Our consumers tend to be large Canadian public corporations, institutional investors and business media. Individuals are generally high-income, highly educated, experienced professionals. Interests will include current events and trends in Canadian business.
Our Ideas and Additional Information:
We are strongly affiliated with BeattyRowley, a governance consulting firm. We would like our branding to be consistent with that of BeattyRowley. It is not necessary for the imagery to be exactly the same, but colour, emotional impact and demographic appeal must be consistent. The new BeattyRowley logo can be seen here: (https://logotournament.com/contests/beatty_rowley)