Churchich Recreational Design Logo Design Contest

Churchich Recreational Design has selected their winning logo design.

For $300 they received 87 designs from 15 different designers from around the world.
Contest
Logo Design Brief
Hide
pwyro
United States

What We Do

This is a client of mine - they are a manufacturer's representative for outdoor playground equipment, gazebos and other recreational equipment including: benches, splash pads, shelters, etc...

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Playful - children oriented products
#2 - Longevity - company established in 80's
#3 - Tie to South Carolina market

Our Target Audience:

The buyers and key influencers are school systems, municipalities, architects and other property developers or managers who purchase playground or recreational equipment during the construction or expansion phase of a project.

Color Preferences

Blue (Note: This is a redesign - my client has an established logo, I would like it refined). The color needs to stay blue, but it can be enhanced with gradations, softer edges and adding the "Churchich Recreational Design" type below or to the right of the logo

Our Ideas and Additional Information:

This is a logo that needs to be redesigned:
https://www.box.net/shared/cau09xnvz7

The motif is very similar to the state flag of South Carolina and it is intended to do so. I would like to stay with the moon and the palm tree and redesign the concept so that it is softer and more contemporary. The slide could be positioned differently, etc.. It should have a child playing on the slide.

Although I do want the designer to keep the same concept - I do want to see something more contemporary (web 2.0) stylized and less hard edges.

Also, I need a vector file - not a .psd file.

These are other similar companies:
http://www.miracleofmi.com/
www.hutchinson-recreation.com

These are manufacturer's they represent:
www.miracle-recreation.com
www.poligon.com
www.xccentplay.com
www.wabashvalley.com
www.urbanscapefurniture.com
www.shadesystemsinc.com
www.murdock-supersecur.com
www.vortex-intl.com
www.goalsettersystems.com

---

The design is inspired by the South Carolina state flag - please see this site for reference http://www.50states.com/flag/scflag.htm

Themes

Feminine
Playful
Adventure
Necessity
Modern
Refined
Commonplace
Sporty

Style

Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
2nd
3rd
4th
5th

Withdrawn

6th
7th

Withdrawn

8th
9th
10th

Withdrawn

New
New

Withdrawn

New
New
New
New
New
New
New
New

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
1 2

Discussion

Discussion

pwyro
United States
#9 Thanks for your logo submission. I like what you've done with the tree and the slide wrapping around it. The moon needs to be on the other side though and somewhat with the proportions of the South Carolina state flag (which inspired the logo) which you can see here: http://www.50states.com/flag/scflag.htm

Also, I much prefer the type in example #11. Can you revise and resubmit?
13 years ago
tindiey
Romania
you dont even know what u want?!
13 years ago
tindiey
Romania
I take back what i said, am sorry for the previous comment, if there was a way of removing it i would have.. plus it is demoralizing to just reject a logo without at least giving a reason for us to know what we can do next.
13 years ago
Aus-Media
Australia
designers please leave this board for constructive comments
13 years ago