Welcome to the final round!
Thank you for your effort. We are pleased with the designers in the final round. As you can see, and from our communication, we are not "sold" on any particular look or design. In fact, we remain quite open. What is key is this - we must have a logo that can be printed in black on a white background. This is required by the cosmetics manufacturer. However, we intend to print bags, t-shirts, etc. so we definitely want a creative element that can be displayed in color.
Please do not add any taglines or "cosmetics" wording on the logo. It should standalone.
Please also let your creative juices flow. Show us what you want us to see - we really appreciate amazing art. In fact, she is also an artist - so the more creative, the better. Also, remember that the "look and feel" for her first line can be found here:
http://www.pinnaclecosmetics.com/en/Home.htmlWe know we like the following:
1. Strong fonts (please steer clear of juvenile, young, dainty fonts)
2. We like a strong "A" - please no lowercase
3. We don't want to use a font that is recognizable to another brand
4. We want to capture the feelings of trendy and elegant (yes, we know it is a tough one)
Remember, we selected you as our finalists not necessarily based on the logo you've submitted. Rather, we appreciate your work ethic, design portfolio, creative ability, as well as your willingness to listen and take direction.
As always, we intend to remain communicative and responsive. Please, if you have an idea - let's see it!
Best,
A & B