Chloe AinsleyLogo Design Contest

A lot of top brands include stylized linear drawings on their products and packaging. This is a simple profile with stylized lines.

Can the lips be a bit MORE abstract, a little less defined?

I did some googling on all the popular makeup brands. And literally all of them are very simple logos, you are right. Simple with small unique element to them. No colors. Of course, when you print it on tiny items like lip gloss and tubes, it can't be complex or it looks cheap.

I am wondering what this looks like on a box - would lips on a foundation box look right? I am not sure...

I like these - but I worry about the lips competing as a black and white logo - what do you think?

We like this - can we abstract these lips a little more?

Let's work on these concepts -

We like this - it is cool. We wonder how it might look incorporated into a letter or even in the background without competing with the font?

so, you want Chloe to be in cursive?

Let's lead with a stronger signature Chloe on top - also let's try it with an abstract pair of lips instead - nice and bright red.

I think I like the concept - but maybe we just need a different font O?

This is cool - I like it. Can we widen the effect so it doesn't overlap that much?

Also, I just noticed this - Ainsley is not spelled correctly :)

Can we find a way to use a creative element in the background without competing with her name?

Here I took the transparency down more and removed the makeup tools.

I like the A in this.

I like it but don't love the boxy-ness.

I definitely prefer the eye shadowy texture - I love glitter. I just worry about it competing with her name. I would omit the makeup brushes below though.

Kind of more eye shadowy texture here. Greyscale

I am not sure about this one... I think I am getting confused :/

I like this - but I still like the concept of the first one .... Let me noodle on this one.

Ok - this is cool - is there a way to orient that line near her O to give it an abstract eye?

I was just thinking that! I will upload

What if we ditched the eyeball and kept the lashes and line? Can we make the eye less of an eye and the face less of a face?

These are really cool. I defer to you. I am not sure we would go in the direction of eyes or a face.... but it is certainly unique.

I totally get you. I think it's just my style is more "juvenile" than Elizabeth Arden. Sorry :)

I like this but it feels like Betsy Johnson with the heart. She is young so I am trying for it not to be too juvenille.

I like this - but I wish it looked more like the texture of eye shadow and less like watercolor. Maybe pearlized? I hope that makes sense. Also, I don't want it to scream makeup - since she can include skin care, etc. Can we use an abstract element to represent makeup or something?

I like your designs. I am trying to steer away from cutsie - and sticking with strong, bold, elegant, and trendy. I love the splash of color behind but since it is on a box - they may make us stick with black on white background. If so, whatever color aspects that are part of the logo must work as black and white and not compete with the logo.