Entry 7 is too literal, and the font is too 'old wild west'. Entry 1 has the same font, and is too contrived illustration. The color story has a good feel; sophisticated yet inviting.
Well, 10, 11 & 12 with the font and muscle man make it look like we are representing a gym. 9 & 14 don't represent the muscle and the font is not sophisticated. We need a loose interpretation of muscle. Thanks for your efforts!
#227 has the nice stack of chips and the font looks pretty good with the shadow, but it is too plain. We are finding that entries are too literal or too plain. The logo needs to be sexy. One thing that draws us to another entry is that it is on a black ground. Thank you!
Well, all the new entries on the black background are too busy except #255 which is too plain. #227 still has potential to draw from with the stack of chips and mirrored letters. Thanks.
Some great potential coming in! #237 - can you try on black ground? Maybe mirror the letters? #344 - try the top chip not so straight up and down, more like just dropping on top of the stack. Also try a slight reflection of the letters. #343 - try a slight reflection under the chip. #356 - try an uneven stack of these chips. Thanks!