Chip Muscles Logo Design Contest

Chip Muscles has selected their winning logo design.

For $600 they received 632 designs from 67 different designers from around the world.
Contest
Logo Design Brief
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lynmerchant
United States

What We Do

Chip Muscles is a company that is a portal to all things poker: online store, tournaments, social networking site for aficionados, and classified ad section on website for poker memorabilia.

Industry

Entertainment

Top Three Things to Communicate

#1 - Instant recognition of an established source for all things poker.
#2 - A company that is sophisticated, tasteful & sexy in a brand new Ferrari kind of way.
#3 - The concept of 'chip muscles' achieved by a successful player.

Our Target Audience:

Adults, primarily male, who love poker.

Color Preferences

Red, black and white (think suit colors in a deck of cards) with an accent of green (like the dark green felt of a gaming table).

Our Ideas and Additional Information:

For font, I have referenced Word fonts: Imprint MT Shadow, Georgia or Mongolian Baiti.

Themes

Masculine
Luxury
Elegant
Loud
Refined

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 ... 12 13 14

Discussion

Discussion

lynmerchant
United States
I will have no internet access 7/10 - 7/12, so any comments on entries submitted during that time will be sent on 7/13. Thanks!
12 years ago
lynmerchant
United States
A general comment with regards to the logo - keep in mind the scale. This logo will be used on small items such as cards and poker chips as well as on mugs, tees, etc. It will need to have a punch even when in small scale. Thanks...
12 years ago
mrbusto71
United States
Just a quick question (I know I wont have a response until 07/13 at the earliest), I'm going to design some stuff over the weekend, but did you want a very literal interpretation of "Muscles" or can we just toy around with the elegance of the poker chips? I s'pose I'll try both but I don't want to spend hours laboring over something to find out that you were set on bulging biceps or the like. :)
12 years ago
lynmerchant
United States
mrbusto71!!! Forgive the delay in response; first time navigating this site...just finding all means of communication...and am back on-line and looking for the best logo...

We don't want a literal interpretation of 'muscles'. I like your reference to the 'elegance of the poker chips'. It just has to reference the poker term 'chip muscles'...when a player is up with a huge advantage and a huge stack of chips.

Bulging biceps more immediately bring to mind a Gym.

Thanks!
12 years ago
lynmerchant
United States
In an attempt to give a visual reference of what I mean by a sophisticated font, I found some fonts in Word - Imprint MT Shadow, Georgia, & Mongolian Baiti that represent what we are looking for. Thanks!
12 years ago
lynmerchant
United States
So I checked out the links you referenced for #76 and it's revisions. I see the similarity to the chip, but not so clearly the arm. But a poker chip is pretty standard, right? You are the professionals, so if a moderator needs to make a decision, the sooner the better because variations of #76 are still in the running. I don't want to be told as my contest is closing that one of the top contenders is out.

Thanks both for your attention to this matter.
12 years ago
FunDesign
United States
lynmerchant- This is very confusing. You have said many times that you do not wish to have a literal representation of a muscle, but this is what you have ranked in 1st place. Could you explain this since I'm sure many designers would like to submit additional designs. Thanks.
12 years ago
lynmerchant
United States
You are right, Tourcat - sorry for the confusion. We are having trouble finding the right thing, and perhaps it is the dark ground and impression of the muscular arm and the layout to which we are drawn. Check out more current rankings for a better idea of where we are going. Black ground with a sophisticated and sexy in a new Ferrari kind of way logo that is the name Chip Muscles integrated with poker chips somehow, so the logo isn't too flat.
Thanks.
12 years ago
Ivan F
Canada
After review by Support, it is decided that Hrshch's entries are different enough to be reinstated.

Please do not start any LCs against him regarding that entry.

Ivan
12 years ago
rodradis
Argentina
I hope you like all the work done.
suerte y gracias.
rodradis
12 years ago