CheckerspotLogo Design Contest

Logo Design Contest
Contests / Checkerspot

Checkerspot has selected their winning logo design.

For $875 they received 208 designs from 35 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
designed materials innovation
What We Do
We are a design-centric material science company with innovations that deliver better performing consumer products that are sustainably manufactured.
Industry
Technology
Color Preferences
Orange, Black, White, Grey and perhaps a small amount of blue could be used.
Our Ideas & Additional Information
We are named after the Edith Checkerspot Butterfly found in the Sierra Nevada mountains. As a design-centric materials science innovation company that cares deeply about sustainability, the butterfly is very symbolic. First, nature (evolution) provides many cues about how to design for optimal form and function of materials (think: spider silk, shark skin or a butterfly's wings as examples). Second, checkerspot butterflies inhabit the mountains and are particularly sensitive to variation in weather and climate. Third, the circuitous path of a butterfly in flight is analogous to the iterative design process (it's rarely, if ever, linear).
Themes
Simple
Luxury
Modern
Adventure

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