CavisLogo Design Contest

Your Growth Catalyst

A business consulting firm specializing in growth, strategy, and transformation. We help mid-sized, privately-owned businesses achieve their growth and scale potential.

CAVIS is an acronym. It represents the brand attributes, which underpin everything we do: Creativity, Ambition, Vision, Innovation, and Strategy.

Creativity – Seeing the Unseen
Creativity is a superpower that transforms the ordinary into the extraordinary. With flexibility of mind and boundless imagination, we seek intelligent solutions and innovative combinations.

Ambition – The Engine of Success
Ambition is the fire in our belly, the relentless drive pushing us to excellence. It's more than just a desire; it's a commitment to achieving greatness through determination and hard work. Plus, it’s contagious and energizing.

Vision – Defining an Improved Future
Without vision, even the most ambitious teams can lose their way. We craft clear views that unite and enable teams to chase the future with determination.

Innovation – Beyond Conventional Thinking
"Thinking and acting differently... in a useful way". We didn't coin it, but we believe in it. This approach minimizes waste and produces tangible results.

Strategy – The Blueprint for Success
Strategy is where intelligence meets execution. It’s a meticulously crafted roadmap that ensures every move aligns with the vision. Leveraging deep industry acumen, and sharp business instincts, we develop plans that don't just anticipate change—they drive it.


OUR SERVICES
- Rapid Growth: Ready to break into new markets or dominate existing ones? We reveal new opportunities, confront industry challenges, and upskill your sales teams to realize accelerated growth.

- Strategy & Transformation: If your business is ambitious but stuck, we've got you covered. We excel in strategic and financial planning, organizational design, change navigation, and innovation. Develop effective decision-making habits and foster a thriving and engaged workplace culture with our expertise.

- Leadership Advisory & Coaching: Unleash the full potential of your leaders. Our specialized programs cover executive and emerging leadership, mentorship, diversity, and high-performing teams. Ensure your talent feels professionally enriched and ready for future challenges.

- Board Advisory & Market Insights: Effortlessly navigate the complexities of the fleet and logistics industries with our unrivaled insider know-how. Our trade experts will help you create better investor pitches, improve investment government practices, and provide valuable due diligence support. Profit from our insights on market trends, sustainability, procurement, and the rapidly evolving fleet electrification sector.


OUR PRODUCTS

Soar
Our flagship retainer service, Soar, equips your business with the tools and strategies to tackle today's market complexities. Enjoy up to 15 hours per week of consulting with no restrictions on service scope.

Surge
Focused on a specific strategic imperative? Surge offers tailored consulting services aligned with a clearly defined statement of work, providing a flexible timeline to suit your project requirements.

Spark
Need standardized support in a particular domain? Our Spark templates are practical tools to get you started. Plus, a 30-minute guided tour sets you up for successful execution.


Note: I do NOT want the slogan or the above-referenced copy to be included in the logo. I am only providing this for context and design inspiration.

Blues & greens - would like this darker blue (maybe navy) and then lighter blues or green for accenting. Open to suggestions.

The logo should feel Activated. Bold. Forward Moving. Dynamic.

BRAND PERSONALITY
Intelligent: Showcasing expertise and thought leadership.
Energetic: Infusing enthusiasm and dynamism into every interaction.
Creative: Delivering innovative and out-of-the-box solutions.
Confident Humility: Displays assurance in capabilities and expertise, while remaining approachable and open to feedback.
Modern: Staying ahead of trends and adopting the latest technologies.
Classy: Exuding sophistication and elegance.
Insightful: Providing deep, meaningful insights that drive decision-making.

BRAND TONE
Professional*: Always maintain a high level of professionalism and respect.
Witty*: Use humor wisely to engage and entertain, without undermining the core message.
Urgent: Convey a sense of immediacy and importance.
Approachable: Be friendly and easy to understand, fostering a connection with the audience.
Engaging: Keep the audience interested and involved, encouraging interaction.
*Professional and Witty need to be balanced.

BRAND STYLE
Innovative: Highlight cutting-edge solutions and forward-thinking ideas.
Articulate: Communicate clearly and effectively, avoiding jargon and unnecessary complexity.
Creative: Use imaginative and original approaches to problem-solving.
Bold: Don't shy away from making strong statements or taking a stand on important issues.
Clear and Concise: Provide information in a straightforward manner, prioritizing readability and comprehension.
Insightful: Offer valuable perspectives and actionable insights.