Carmel Countertops Logo Design Contest

Carmel Countertops has selected their winning logo design.

For $350 they received 84 designs from 11 different designers from around the world.
Contest
Logo Design Brief Hide
Todd Muffley
United States

What We Do

A retail location that specializes in the fabrication, design and installation of granite and quartz countertops.

Industry

Retail

Top Three Things to Communicate

#1 - Craftsmanship
#2 - Detailed
#3 - Approachable

Our Target Audience:

On the commercial side we deal with: contractors, remodelers and designers.
On the retail side we deal with slightly affluent individuals with incomes over $100,000.

Color Preferences

Colors we do not want to see:
Bold colors, pinks, and blues. Not bright colors (client leans towards earth tones but is willing to look into other options)

Our Ideas and Additional Information:

Some type of visualization that includes countertops or pictures of granite/quartz textures

Themes

Luxury
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

Jennifer
United States
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: http://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
http://logotournament.com/forum/general_discussion/914

You can also look in: http://logotournament.com/forum/contest_holder_discussion





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9 years ago
Todd Muffley
United States
Thanks for the designs everyone, very nice so far. Please don't feel like you have to limit yourselves to using the "C" as part of the icon :) Client is open to seeing logos that also visualize rough edges of unfinished stone.
9 years ago
Todd Muffley
United States
Just another note, I'm noticing most of the logos are putting a lot of visual emphasis on the word "Carmel". However, "COUNTERTOPS" is really the more important word in the company name. thanks everybody!
9 years ago