Caffini Logo Design Contest

Caffini has selected their winning logo design.

For $300 they received 281 designs from 70 different designers from around the world.
Contest
Logo Design Brief
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art director
United States

What We Do

Retail coffee roasted on the premises - with drive-thru and cafe.

Industry

Restaurant

Top Three Things to Communicate

#1 - Starbuck's chic
#2 - cool place to go
#3 - roasting coffee on the premises (possible message) - differentiator

Our Target Audience:

Coffee consumers who will gravitate to better coffee much like the target audience for Starbuck's. Drive-thru is one component and a sit down cafe is the other. Average age target: 18-40, American, on-the-go, social implications, appreciation for better products.

Color Preferences

rich shade of red, possible browns/gold, possible green accent (be careful not to look like Christmas)

Themes

Luxury
Modern

Style

Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Print
Signs

Entries
Order by Ranking Entry Number

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Discussion

Discussion

Online Design, Inc.
United States
Is this a redesign to your existing logo or a complete replacement? Assuming you are the same company, I am asking in reference to the chain of drive-thru stores here in California. Thanks!
13 years ago
art director
United States
no - no relation
13 years ago
art director
United States
Please direct your efforts to an emblematic style logo.
13 years ago
tini1
United States
CH....feedback is greatly appreciated for all designers that worked on a concept for your contest....
also, before you complete final ranking, could you reveiw this, thanks so much:-)

This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

please take a moment to rank your contest in fair and just manner..it will go along way when you decide to start another....simply because more designers will participate if they know a contest will be judged fairly.
13 years ago