Hi Art Director, I've designed this logo with your signage in mind. If you can get motorists to see and recognize the logo from a distance you will have a greater chance of them turning in to purchase your product... So I've kept it clean, chic and modern while remaining simple to understand at a glance.
I like #74 a lot. I am submitting it to the client for his feedback. #93 also has promise. However, I would change the cup - too typical. Needs to be cooler.