Thanks so much for your submission! We are looking for something with more of an edge. The sweatband and sunglasses aren't really doin' it. We do a lot of powerlifting, gymnastics, kettlebells, pullups, pushups, jump rope. Think "badass". I'll post a link to a video of a workout so you can get a better idea of what we do. Thanks again!
Yes, I like the character logo. I need to be careful b/c we need to appeal to an over 40s crowd while also communicating that you see real results from working out with us. It might be more cartoon than we are going for, but you are on the right track. Maybe turn up the badass factor 25%. Please let me know if this is helpful or not.
I just added in another entry, #28. I added clothes to the running cactus and I also added a more "serious" face. Is it too cartoony for your taste? I'm mostly a character designer/animator, that's the reason for the cartoony look in my logos. ;)