Update on colours. Update on "A" character - more dynamic and unique stylization. Original colour scheme to keep connection with existing brand identity.
I am keen to know your views, as a graphic designer, on the difference between #23 and #25 ... especially the colour combination.... is dark blue and red giving a different message from gray and blue?? Design #25 appeals because it takes less space when printed...and allows the "B" and "A" to be bigger in size.
From designer's point of view, I would prefer #25, it looks more "service" oriented, yes, it saves space, is visually more attractive and distinctive due its composition. Blue/grey combination looks more "pro", yet fresh. Blue/red combo seems to look more product oriented. Besides, grey/blue combo may look better when used with other colours (various brand items with coloured graphics). It all depends on how conservative target audience is.
Design #23 is still ahead of #25 in my view.... so we'd like to see what else we can do to refine it more.
One point is to make sure that the two current colours (blue and red) when they are photocopied or printed in black and white end up showing as the same shade of gray. Can we please check that.
Also, if we want to make #23 more "conservative"... what colours can we have instead of blue and red? do you think if we make the entire logo one colour (silver, for example) this might achieve the result we want. Would one colour still produce the separation of the two words "business" and "accelerator"... even though they are running into each other (we don't want to separate them).
The logo we're keeping in mind is that of PriceWaterhouseCoopers.... which is one colour. See www.pwc.com as an example.
I updated B on this version, so it's more optically balanced and "flows" better with rest of typography.
I'm personally still more tight to this version. This kind of composition allows us to use bigger logo on smaller areas, comparing to "one-line"composition.
(Q1) Would you personally recommend the mono colour version or the 2-colour verions?!
(Q2) Is it deliberate that the top of the letter "l" in Accelerator not lined up with the bottom of the second leg of the letter "n" in Business?!
(Q3) what colour is the gray/silver you have this mono colour in now?
(Q4) If we go with the mono colour, what colour would we use to print the rest of the text in business cards and letter heads (company name, address, phone, etc.)? Not sure if we would class if we print the whole business card in one colour... also if we print the text in black, it might make the logo look washed?
Thanks. (A1) I would go with one color, but most likely not gray/silver (A2) I will fix that. Thank you for pointing on this. (A3) It's gray (A4) If logo is in mono but it's not gray/black, all other texts could be in dark gray. If logo is black/dark gray, all other texts could be the same. With good choice of additional fonts, with good work on composition and typographic layouts, even simple business card printed in black can look appealing - without using any other colors, so I would not worry about monotone graphics. Yes, if logo's lighter than rest of graphics, it may look washed out, that's why I would go with darker colors for both logo and texts.
I accept your recommendation. I would like to see the one colour you recommend for the logo in your answer to Q1.
My preference is to have the company details (name, address, phone) printed in dark gray on business cards and letter heads (i.e. not black).... so please let me have a look at a one colour suggestion.
#99 We've decided not to proceed with the two line logo design because one of our associates pointed out how similar it is to the old Computer Associates logo. Link: http://www.brandsoftheworld.com/categories/computers/15458.html So we will now keep working on the one-line logo.
#87 and #23 We have a question, not about the colour, but about the way the "B" and "A" are not on the same base line in #87 and are level on #23. Could you please let me know what the difference this makes from your point of view.... what impact has one over the other in terms of visual appeal? Many thanks
Keeping all letters on same baseline is standard situation, seen everywhere. Nudging capitals gives more visual appeal to overall appearance. It's just a bit different and more interesting approach to logo design. No legibility is lost in both cases.