Business Accelerator Pty Ltd Logo Design Contest

Business Accelerator Pty Ltd has selected their winning logo design.

For $300 they received 268 designs from 37 different designers from around the world.
Contest
Logo Design Brief
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haniiskander
Australia

What We Do

Business Accelerator provides advisory services to small and medium companies in the areas of capital raising, business sales, mergers and acquisitions.

Industry

Service Industries

Top Three Things to Communicate

#1 - Professional Expertise in the field of business sales, mergers and acquisitions and in capital raising.
#2 - Dependable, reliable and ethical.
#3 - A small version of corporate advisors such as MacKinsey & Co., Pricewaterhouse, KPMG and other advisors of large companies.

Our Target Audience:

Our audience are the owners of businesses and people wishing to invest (buy shares) in small and medium unlisted companies.
Business owners and business investors tend to be in the majority male (80%) in the age group of 25 to 55, and affluent.
They want to deal with a strong advisory company that is reliable, well established and able to provide the business services we offer. That is, help them buy, sell, merge or invest in companies.

Color Preferences

Blue, Black, Silver, .....
Our current logo uses the two words "BusinessAccelerator" without a break between them, with the word "Business" in blue and the word "Accelerator" in dark red.

Themes

Refined
Elegant
Secure
Masculine
Subtle
Loud
Luxury
Expensive
Serious
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

haniiskander
Australia
Here is some feedback and further comments to assist graphic designers:

1. We are a business advisory company. We need a professional image. Designs that include graphics to convey speed (e.g. car speedometers) are not on the right track. Sorry guys.

2. Some examples of the logos we like are:

- Fuji Xerox
- Westpac Bank (www.westpac.com.au)
- Allianz (www.allianz.com.au)
- Sony
- Apple

In all of these, they are SIMPLE, ELEGANT, SOPHISTICATED and easy to recognise.

3. Please do not use the $ sign. It looks very cheap (even though it is the dollar sign).
13 years ago
haniiskander
Australia
Our current logo is here: http://www.accelerator.com.au/images/business_accelerator_logo.jpg
We have been using this logo for 7 years. As you can see, it is standard font (Tw Cen MT Condensed Extra Bold)

We obviously want to get a new logo that will improve on this... with emphasis on the following words:
Professionalism, Elegance, Strength, Confidence, ....

We are open to suggestions that improve on the current logo. That is, not having a totally different one.
For example, IBM has gone through several logo modifications over the years but they are very close to each other in design.
13 years ago
Paull Petterson
Slovakia
Any feedback addressed to designers is appreciated.
13 years ago
haniiskander
Australia
To Paull: we're not sure about the colour combination of blue and silver-gray. Maybe you can explain the logic behind this.
13 years ago
Paull Petterson
Slovakia
Dear CH, you asked for "Blue, Black, Silver" in Contest brief, so I've followed your suggestions.
13 years ago
haniiskander
Australia
We note most designers have followed the two colours we currently use - blue and red.

We now wish to consider making the colour choice more "responsible" and "conservative".

One idea is to have one colour -- silver or gray -- similar to that of the PriceWaterhouseCoopers logo you can find at www.pwc.com or similar.

We invite the designers who have submitted logos in our ranked/preferred list to please change the colours -- within the current designs -- and move away from the two colour schemes.

Thanks.
13 years ago
TillyDes!gn
United States
FYI...and unrelated to the task at hand, but your website lists your toll free number 1300 XXXXXX in one place (Top right) and 1800 XXXXXX in another (Under the tower on the lower right column)... I just thought you might want that brought to your attention, probably a typo by your webmaster/designer...
13 years ago
yturks
India
HI CH
PLZ SEE #266 ND #267
13 years ago