Burro 4X4 Logo Design Contest

Burro 4X4 has selected their winning logo design.

For $275 they received 84 designs from 10 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Burro4x4
United States

What We Do

Rebuild and refurbish classic Land Rovers for re-sale and offroad adventure.

Industry

Automotive

Top Three Things to Communicate

#1 - Outdoors
#2 - Adventurousness/Self-Reliance
#3 - Family/community

Our Target Audience:

Demographic:
$50,000.00 +

Psychographics:
Offroad adventure, extreme sports, adventurous, self-reliance, camping, survival, simplicity, outdoor, family resourcefulness, community.

Color Preferences

I'm not terribly particular about which colors to use, as long as they aren't loud, and have good design reason for being included. Partial to earthier tones, I think this goes with the brand we want to build.

Our Ideas and Additional Information:

The company is called Burro (just in case there is any question, burro is Spanish for donkey), and it was named so for the nature of the animals. They are pack animals (who carry equipment), beasts of burden, and allow travelers to reach locations they couldn't have otherwise reached with all of their gear intact. We are refurbishing classic Land Rovers to be used for off road and overland travel. These are very utilitarian vehicles, and are known worldwide for their reliability, capability, and verstility. As a visual reference, I'll attach one logo from a company called Overland Bound, which I like, but am very open to creative interpretation. I'm not looking for a copy of this badge, but I do like it. In addition, I'll upload a few visual reference images of series land rovers. NOTE: I would rather not include the Defender model of the land rover, as this is not really my specialty. Also I don't want to include Jeeps, because they're very different vehicles. Also specific to the graphic of the truck hanging from a tree: this is from a movie called The Gods Must Be Crazy from 1980. I don't want the word "antichrist" in the logo, for obvious reasons, but the movie is iconic to land Rovers and I would be open to graphics from movie stills of that film if someone has a cool idea about it. I'll upload some stills if I can find them.

Themes

Adventure
Masculine
Simple
Necessity
Raw

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

Burro4x4
United States
I'm not sure why my corrections to the "top three things to communicate" section didn't load, but just for reference, my three choices are as follows:

1: Outdoors
2: Adventurousness/ self-reliance
3: Family/ community

Please take note of these changes, and thanks to everyone!
3 years ago
Burro4x4
United States
Huh. Now it's up there.
That works.
:\
3 years ago
Burro4x4
United States
Just a note: thanks to everyone who's submitted so far, but I've gotten a few submissions that basically copied the Overland Bound logo that I uploaded. I really don't want to copy their logo, it was just a design reference. Let's see some variety!
3 years ago
Burro4x4
United States
NOTE: Visual references updated, and a few additions to the logo ideas field.
3 years ago
Ivan F
Canada
Hi All,

Remember to check the copyright notice. Plagiarism is forbidden.
3 years ago