Slogan

What's Your BurnRate?

What We Do

We are a new state of the art, boutique, interval group fitness training and wellness studio.

Industry

Top Three Things to Communicate

#1 - Strength
#2 - Caloric Burn
#3 - Wellness

Our Target Audience:

(75-80% Members) Women 20-65 Years Old. Need logo to be more feminine, but strong.

(20-25% Members) Men 30-65 Years Old

BurnRate interval training sessions are designed to optimally burn calories during session and for up to 36 hours after. Our sessions can accommodate most member requirements and are designed to support member health longevity from 18-80 years of age. All sessions are led by a seasoned certified trainers and are designed to motivate you safely, and with proven results.

Color Preferences

Crimson Red (Core Color)
Black, Grey, White, Blue accents

Our Ideas and Additional Information:

Capturing "BurnRate" Fitness as letter logo with some possible blue to reds transition in flame or a lifecycle incorporation into/with/around the letters.

Three color combination may compliment our member training push pace methodology. We actually leverage a traffic light on wall to color code each interval level.

The best integration with flow and simplicity will appeal the most. Very hard to do simply in a design and appreciate all the talented designers represented on this project.

Must look good in metal framed outside lighted sign important as print.